April 30th, 2008
It’s been one week since we launched the Lion Brand notebook and it’s been a real thrill reading all the comments. I especially liked the one from Laura, who wrote from Argentina. She said, “even though your yarns are not available in Argentina, I just want to thank you for all the interest(ing) things I find at your place. . . I can’t buy your products, but I love to see the patterns and all the tips you give us.”
You may wonder why I was so pleased at a comment from someone who can’t even buy our yarn. It’s because when Lion Brand can encourage someone to knit and crochet, I believe we have done something good. I am thankful for the fact that I am part of a business that helps make peoples’ lives better. Yarn provides people with a way to de-stress, a way to express themselves creatively with color and fiber, a way to share something handmade with others and so much more.
You may even be surprised to know that I work with my competitors (I like to refer to them as my friendly competitors) several times a year to come up with ways to promote and encourage crafting with yarn. I’m chairman of an organization called the Craft Yarn Council which, among other things, organizes the annual Knit Out, now held at the Mall of America in February.
Loving my work means loving the business I’m in as well as believing in our products.
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