Lion Brand Notebook

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Archive for November 24th, 2008


Reflections on a Special Week

November 24th, 2008

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Wow! What a week!

Times Square AdIt started off last Sunday at exactly 6:00 pm in Times Square. There was about ten of us there waiting to be a part of something very special. Then, it was as if skies opened up. There it was — yarn 16 stories high, big as one can imagine — a video on the top of Times Square with someone actually knitting! Along with this video were numerous billboards flashing our yarns and one big billboard announcing the opening of the Lion Brand Yarn Studio.

On Monday night, we had a little celebration with family and friends in the new Studio. A warm introduction by my cousin, David, started off the night. He explained his life-long dream of the studio and how it has finally become a reality. Then there was a lovely little talk by Vanna White, in which she explained her commitment to Vanna’s Choice yarn, her long association with Lion Brand, and our commitment together to St. Jude Children’s Research Hospital.

Tuesday was the Studio’s grand opening. I visited the Studio that day and just watched the smiles on people’s faces. I listened to their remarks about the studio, remarks such as, “What took you so long?” “Welcome to the neighborhood!” “I can’t wait to come back and bring my friends!” There were even TV cameras from CNBC there! It was an exciting time.

The icing on the cake came when The New York Times released an article about our Studio!

This past week was filled with festivities and excitement that I will never forget!