Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Reflections on a Special Week

November 24th, 2008

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Wow! What a week!

Times Square AdIt started off last Sunday at exactly 6:00 pm in Times Square. There was about ten of us there waiting to be a part of something very special. Then, it was as if skies opened up. There it was — yarn 16 stories high, big as one can imagine — a video on the top of Times Square with someone actually knitting! Along with this video were numerous billboards flashing our yarns and one big billboard announcing the opening of the Lion Brand Yarn Studio.

On Monday night, we had a little celebration with family and friends in the new Studio. A warm introduction by my cousin, David, started off the night. He explained his life-long dream of the studio and how it has finally become a reality. Then there was a lovely little talk by Vanna White, in which she explained her commitment to Vanna’s Choice yarn, her long association with Lion Brand, and our commitment together to St. Jude Children’s Research Hospital.

Tuesday was the Studio’s grand opening. I visited the Studio that day and just watched the smiles on people’s faces. I listened to their remarks about the studio, remarks such as, “What took you so long?” “Welcome to the neighborhood!” “I can’t wait to come back and bring my friends!” There were even TV cameras from CNBC there! It was an exciting time.

The icing on the cake came when The New York Times released an article about our Studio!

This past week was filled with festivities and excitement that I will never forget!

  • Karen

    Congratulations and I look forward to visiting the store :-)

  • phillygirl64

    I wish I lived closer…I did come and visit during one of the sneak peaks and really liked the store

  • http://ameresaffron@blogspot.com lavon

    CONGRATS! I will have to take a drive to see the store. Well it is a 9 hour drive so I guess I will buy something as well.

  • http://www.bountifulbusiness.blogspot.com Harriett

    So Happy for the Lion Brand Company. Congratulations!

  • http://calvessocks.info Jenny

    Its a great post and useful also because today everybody want to buy shopping goods online.
    Thanks for such an helpful post.

  • http://janepollakblog.com Jane Pollak

    I loved being there to celebrate this dream come true with all of you. The Studio is well-designed, inviting and state-of-the-art. It’s perfect timing. Congratulations to all who made it happen!

  • amber anderson

    missed the grand opening but will be visiting in few weeks. can’t wait! congratulations to you all who worked so hard to open the studio! best wishes.

  • http://kateycp2k.wordpress.com Kate

    It takes great risk to open up any new business venture, more so in this current economic climate. Congratulations on a job well done, and I look forward to visiting your store many times over!

  • Susan

    I was in NYC for a conference over the weekend and raced down to the Lion Brand Studio Sunday night. By the time I arrived (after a 2 mile walk!) I only had about 10 minutes in the store, but it was a wonderful experience! The space is so cheery and bright, and I loved the idea of the sample wall. I’ve already tried the Cotton Bamboo I bought and know that will be a new favorite. On the flight on the way home I turned the Wool-Ease Thick & Quick into slipper socks for my husband, which, in the current below-freezing weather we’re experiencing in the Midwest, were a happily received gift.

    Congratulations on opening such a wonderful store! I’m only in the city once a year, but know I’ll visit the Studio each time I’m in town.

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