This is a guest post from Nicole:
My name is Nicole and I work in the sales department at Lion Brand. I have been with the company a little over a year. On February 13, I headed out to Minneapolis, MN for the National Knit-Out & Crochet event at the Mall of America, held on February 14 and 15. This was the Craft Yarn Council of America’s third Knit-Out at the Mall of America. Before that, the events were in New York City. This event was for everyone from beginners to experts and included three fashion shows, knit & crochet lessons, and numerous booths of different yarn and tool companies, organizations, craft book publishers, and knitting and crochet magazines.
This was my first time at the Mall of America and my first business trip—what a great first time! If you love shopping and rollercoasters, then this is the mall for you! There is every store that you can think of PLUS an entire amusement park in the middle.
On the morning of February 14, the Lion Brand team and I headed to the mall to open up our Lion Brand booth. We got there about a half-hour before the booth opened and there was already a line forming at the booth! It was amazing to see how many people came out just to see Lion Brand. We handed out free tote bags to customers, as well as catalogs and patterns. Both kids and adults were excited to take pictures with our mascot, the Lion. Our customers were excited to meet the people from Lion Brand and see our new yarns. They were thrilled to ask questions and learn about our yarns. Everyone was delightful while waiting in line. They were just so ecstatic to see Lion Brand.
We also had members of our team teaching lessons at the demo booths and we featured some of our newest dog sweaters and kids’ items in the fashion shows.
We handed out thousands of tote bags that weekend which means we had thousands of customers at our booth (even after we ran out of our tote bags we still had customers coming up to our booth)! This was truly an amazing experience. I enjoyed meeting our customers face to face and answering any questions they had about us. It was nice to meet the people who love and support our brand. I can’t wait for next year!
Check out these amazing photos on Art MoCo of artist Kwangho Lee‘s latest exhibit of his beautiful knitted light fixtures. Lee is a Korean artist who learned to knit from his mother and has created some incredibly beautiful things by working knitting into his pieces.
For more artwork made with yarncrafts, see below.
How do I join the crochet-along (CAL) or knit-along (KAL)?
Just download the pattern, pick up your supplies either at your local store or on our website, and start knitting! No need to sign up or anything. Just read the posts and share your thoughts with other participants.
How often will you update?
Generally, we will post once a week, but you can crochet or knit at your own pace! The posts will STAY on the blog, so you can always come back.
How do I share my thoughts or questions?
As you’re working, share your questions with other crafters by adding a comment (click on the “comments” button at the bottom of each post), and if you have an answer for someone else, a suggestion, or just an anecdote, share it with us, too! If you’re responding to someone else’s comment, it’s helpful to include their name and/or comment number, so we know what you’re referring to.
Please read others’ comments! Someone might have already asked/answered the question you have, or maybe you can answer someone else’s question. It’s all about helping each other!
And of course, before you comment, please read our Rules of Engagement — the blog is a safe, positive space for yarncrafters to share their thoughts. Please help us keep it that way.
How do I share photos of my progress?
If you have a blog or an account on a photo service, feel free to store your pictures there and just include a link to your photos in a comment. If you are a Flickr user, tag your photos “lion brand” and the name of the pattern, then join the Flickr pool! Flickr has a great explanation of how to add your photo to a photo pool. (Note: all links appear in orange on the Lion Brand Notebook, so if something is orange, you can click on it!)
You can also use the built-in photo tool in the comment box. Just click on the + (plus) symbol and upload a photo from your computer. Please note that if the image file is very large, it may not upload.
Can I invite my crocheting or knitting group to join?
Absolutely! CALs and KALs are all about building community. Feel free to invite your friends. If you have a blog, save the CAL/KAL badge we will provide (Right-click the badge and “Save image as” to save it to your computer — Ctrl+click and “Save image as” on Macs) and add it to your blog, so that your friends can see it, too.
What’s the most important part of the CAL/KAL experience?
For some people, the projects will be relatively easy, and we hope that they share their expertise. For others, it’s about the challenge and pushing through the difficult parts for a really wonderful end result. But in the end, it’s important to remember to just have fun, learn, and make new friends! CALs/KALs are all about pushing your boundaries, trusting in yourself and the community, and having a good time.