Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Behind the Scenes with Martha Stewart

March 19th, 2009

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It’s been a whirlwind few weeks at Lion Brand preparing for the Martha Stewart show which airs on Monday, March 23rd.  Our Design team has been working on special projects that were created especially for the show.

photo credit: Anders Krusberg/The Martha Stewart Show

The producer visited our Studio and met with our president, David Blumenthal and our creative team headed by Karen Tanaka in an initial planning meeting.   A week later, Martha taped a segment in the Lion Brand Studio on which we blogged about on March 6th.  To get less than a 5 minute segment, the camera crew came at 7:30 a.m. and were in the Studio or our Design Department until 7:00 p.m. that night.  Martha brought her dogs, Sharkey and Francesca to the studio and they were fitted for sweaters that were designed by Lion Brand.

You’ll be able to get the patterns from our website by the time the show airs on Monday.

Here are some videos of the filming in our Studio:

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  • Stampt

    That’s totally cool! I’ll have to DVR that episode!

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  • http://www.MicciDESIGNSknitwear.etsy.com Michele Ivey

    MARTHA!!! We are not worthy!- The absolute Queen of craft is featuring Lion Brand Yarn…Way to Go!
    I love Martha and love Lion Brand Yarns & Studio so it is great to have my two loves together!
    I am definitely DVR/TIVO’g this!
    WOW!

  • rozemie

    can’t wait to see the episode ! un fortunately, over here in Belgium we are about 1 year behind on the martha show. so i’ll have to wait for a long time… greetings from a martha-fan and a knitter in Belgium

  • http://tccdesigns.blogspot.com/ Terrie Cummings

    I am definitely taping this episode. Thanks Martha for taping at Lion Brand and showing what fiber artists can create.

  • http://www.babybeblessed.com Ranae

    I’m so excited for the Martha yarn show!
    And S+F’s sweaters are ADORABLE!

  • Cheryl W

    So Disappointed That I missed MS Show about LBY Studio…I was really looking forward to it!!! It aired @10am and I found out about it @2pm….Does the MS website play shows online so I can view it?

    Zontee says: Hi Cheryl, you can catch a second showing of Martha’s shows on the Fine Living channel, the day after they air. For more information, click here OR catch it on her website.

  • Sonja S

    Great show on Martha Stewart. I hadn’t realized the whole show would be yarn related. So nice to see Liz and put a face to the voice. I am definitely going to make one of the yarn caddies.

  • Miakoda

    Great Show…but where is the link to the dog sweater pattern? That was one of the best fitting dog sweaters EVER!!

    Zontee says: Hi Miakoda, you can just go to LionBrand.com and click on the photo for all of the items shown on MARTHA.

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