Lion Brand Notebook

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A Magical Night to Honor St. Jude Children’s Research Hospital

December 16th, 2009

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There is nothing like being in Manhattan during the holiday season. There are people everywhere, tons of beautiful holiday lights and a wonderful chill in the air. It truly is something special!

Last week, our VP of Marketing, Ilana, and I attended a magical night at Brooks Brothers store on Madison Avenue in Manhattan. It was their fourth annual Holiday Celebration to benefit St. Jude Children’s Research Hospital.

St. Jude Children’s Research Hospital is close to our hearts here at Lion Brand, so we were eager to see how another company helps raise money for this worthy cause.

There were various activities for children, such as decorating cookies, creating balloon art and meeting Santa. Throughout the night, guests were also able to meet Marlo Thomas, see a performance from the cast members of the Broadway musical Memphis and enjoy a jazz performance by Wynton Marsalis.

Meeting Marlo was such a great experience for me and Ilana. Marlo was nice enough to sign copies of the book, Henry’s Unsuitable Adventure, for us (these will make very special holiday gifts.)  For each book purchased that evening, 15% of the proceeds were donated to St. Jude Children’s Research Hospital.  We chatted with Marlo for a while about the book and our shared love for St. Jude Children’s Research Hospital. Even though she is not a knitter or crocheter, she was delighted to hear about our Vanna’s Choice yarns and how portions of the proceeds of the sales of those yarns go to St. Jude Children’s Research Hospital.

Overall, a great night was had by all.

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