Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for December, 2009

Send a Little Lola (and a Little Love!)

December 21st, 2009

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This holiday season, spread the yarnie joy with our favorite yarncrafter, Lola! Send this and many other free e-cards to your friends and family by clicking here. Happy Holidays!

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The Seven Values Of Lion Brand Yarn Company

December 18th, 2009

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Every year in early December,  Lion Brand associates gather to think about where we’ve been and where we are going.  This year we spent some time defining who we are in 7 words.  We would like to share those values with you today.

Vision offers meaning as we move forward with the day-to-day details and challenges of our business. It was vision that resulted in the extraordinary success of the Lion Brand Yarn Studio (featured in the January 2010 issue of Martha Stewart Living Magazine.) With vision we reinvented the look of Lion Brand through new yarns, color palettes, garment design and visual images that reflect a contemporary beauty.  It was vision that allowed us to create the most popular online destination for yarn crafters in the world. Throughout our history, vision has helped us become the company we are.

As a family business, the personal values of our parents, grandparents and great-grandparents infuse every relationship with vendors, industry associates, customers and employees.  We believe that when all is said and done, this value is what supports all the others.

Adaptability is the value that allowed a 131 year old brand to survive and even thrive through the great depression, world wars, the years when knitting was considered passe, and the extraordinary ups and downs of a business tossed about by the culture, the economy and the fast pace of change in today’s world.

Yarn was part of the dinner conversation growing up and it has been the lifeblood of our family for generations. The passion that we feel for our work makes us go the extra mile every single day. We have built a team of associates that shares this energy.

The product we sell enriches peoples’ lives by providing stress relief, a creative outlet, and a way of sharing of oneself. Serving these higher goals gives meaning to the work we do.

We know that your enjoyment of our yarns may depend on your ability to develop your skills so we offer education at all levels through illustrations, videos and step-by-step instructions.

We believe that as a team we are stronger than the sum of the unique talents of the individuals.  The connections we have to each other when we share information and ideas and collaborate on projects add value to everything we do.

At Lion Brand, we are truly honored to serve your needs.  We hope that  the work we do enhances your enjoyment of knitting, crocheting and crafting with yarn.  As we look forward to 2010, I want to personally thank you, the Lion Brand Community, for your support and for sharing your comments and ideas with us.

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A Magical Night to Honor St. Jude Children’s Research Hospital

December 16th, 2009

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There is nothing like being in Manhattan during the holiday season. There are people everywhere, tons of beautiful holiday lights and a wonderful chill in the air. It truly is something special!

Last week, our VP of Marketing, Ilana, and I attended a magical night at Brooks Brothers store on Madison Avenue in Manhattan. It was their fourth annual Holiday Celebration to benefit St. Jude Children’s Research Hospital.

St. Jude Children’s Research Hospital is close to our hearts here at Lion Brand, so we were eager to see how another company helps raise money for this worthy cause.

There were various activities for children, such as decorating cookies, creating balloon art and meeting Santa. Throughout the night, guests were also able to meet Marlo Thomas, see a performance from the cast members of the Broadway musical Memphis and enjoy a jazz performance by Wynton Marsalis.

Meeting Marlo was such a great experience for me and Ilana. Marlo was nice enough to sign copies of the book, Henry’s Unsuitable Adventure, for us (these will make very special holiday gifts.)  For each book purchased that evening, 15% of the proceeds were donated to St. Jude Children’s Research Hospital.  We chatted with Marlo for a while about the book and our shared love for St. Jude Children’s Research Hospital. Even though she is not a knitter or crocheter, she was delighted to hear about our Vanna’s Choice yarns and how portions of the proceeds of the sales of those yarns go to St. Jude Children’s Research Hospital.

Overall, a great night was had by all.

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Blizzard Essentials

December 16th, 2009

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This is a guest post from Michelle Edwards–a life long knitter and the author/illustrator of many books for children including the 2006 Gryphon award winner, STINKY STERN FOREVER and CHICKEN MAN winner of National Jewish Book Award. Michelle lives in Iowa City, Iowa, with her husband and three daughters. She is a frequent contributor to the Lion Brand Weekly E-Newsletter.

Iowa City, Iowa – December 9, 2009 – When a blizzard hits your town, as one did here on Tuesday, it’s good to be prepared. You should stock up on staples like milk, bread and eggs. It’s a good idea to fuel up the snow blower, and inspect the state of your shovels. It’s wise to keep candles and matches someplace handy. And if you are a knitter, you might like a new project or yarn to keep you company when you are snow bound.
My samples of Lion Brand’s Amazing arrived last week but it wasn’t until Monday night, when snow began to fall fast and furious, and fierce winds knocked tree branches against the side of our house, that I decided to give it try. As the world outside grew white, I delighted watching the heathered greens and purples stitch up on my needles. The subtle color changes and the softness of the yarn was calming as our life was slowed down to a stop, daily activities and school curtailed and cancelled.

A blizzard gives you a space to be reflective — you aren’t going anywhere. Sure there’s shoveling to do, and meals to prepare, but the release from the daily grind makes it a perfect time to appreciate and enjoy an new yarn. And lucky for me, it was Amazing. Warm and beautiful, perfect for cold weather knitting. Give it a try!

Start Selling Your Handmade Goods with ArtFire

December 15th, 2009

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If you have always wanted to sell your own handmade creations online, we have a special announcement for you!

We’ve partnered with to help turn your craft into a business. Start for free or get a “pro” account for only  $12 a month. With Artfire, you have full control over the look and feel of your online shop, access to powerful promotional tools, and world class technical and customer support. With your Artfire/Lion Brand account, you will even get access to special Lion Brand offers just for ArtFire users. If you have always wanted to sell your creations online, this is the place to start. Get started by clicking here.

Want to know more about ArtFire? Listen to YarnCraft YarnCraft Episode 53 for more of the inside scoop when I interview ArtFire’s EVP/COO, Tony Ford.

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