April 14th, 2010
We printed 5,000 copies of our first consumer catalog. It was a 6 page black and white fold-out which included an order form. We had 16 types of yarn, 5 of which were different versions of Jamie, a popular baby yarn. We offered 9 different kits but no free patterns. There were two yarns that are still in our line today: Fishermen’s Wool, which sold for $8.99, and Wool-Ease, which sold for $2.99. (Today, 14 years later, Fishermen’s Wool is $9.99 and Wool-Ease is $3.49.) In 1996, our catalog had a staff of two: me and one person who packaged orders on a table near my desk. The owners of the company developed the yarns and worked with designers to create a handful of new designs each year.
We print over 1 million copies each year of a full-color 56 page catalog that includes over 100 free patterns (plus 3,000 more on our website.) We offer over 55 different types of yarns, including a wide range of natural and organic fibers, as well as the first celebrity licensed yarn, Vanna’s Choice. Today many people in the company work to bring you the catalog, including the beautiful photography and designs. We have a design department, a marketing department, as well as customer service and shipping departments.
It’s amazing to see how far we’ve come just in the last 15 years!