Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for May, 2010


Introducing the Facebook Like Button

May 5th, 2010

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You may have noticed a new button on LionBrand.com. Now, you can share all of your favorite yarns, patterns, and goodies with your Facebook friends with one click. First, find the page you want to share. You’ll notice the Facebook “Like” button at the top right of the screen.
Facebook Like button
Next, click the “Like” button. If you’re not already logged into Facebook, you will receive a prompt to do so.
Liked
Facebook will let your friends know that you have liked the page. You’ll also see the pages that your friends have liked. It’s another way to share your recommendations and love of yarncrafting with others.


Lion Brand in the ATL

May 4th, 2010

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At the end of April, Andrea (one of our great Lion Brand Yarn Studio staffers) and I headed down to Atlanta, Georgia for Stitches South. It’s only Lion Brand’s second time to Stitches ever and our first time to Stitches South, so it was a exciting experience for us, as well as the hundreds of people who stopped by our booth to say hi!

As usual, we showed off the LB Collection and other new yarns like Amazing, we gave away free patterns, dozens of door prizes, raffle prizes, and more at the booth — we even a huge basket of yarn at the Ravelry party. We also featured 3 different gorgeous garments at the Knitter’s Magazine fashion show: the knit Modern Lodge Pullover in Amazing (pictured below left), the knit Dressmaker Detail Cardigan (pictured below right), and the beautiful crochet Lavish Lace Shawl, which got a big cheer from the crocheters in the audience.

Another highlight of the show is always seeing the what our customers have done with our yarn. Check out this beautiful beaded necklace that this lady knit in our LB Collection Wool Stainless Steel.

Finally, I also got a chance to meet some of the listeners of our podcast, YarnCraft, which I write and produce. It’s always very rewarding to meet listeners in person and to know that they’re enjoy what you do!

As always, it was wonderful to see and meet our customers, and we hope to see you at some of the upcoming events that we’re attending:

Maker Faire in San Mateo, CA – May 22-23
Knit & Crochet Show in Manchester, NH – July 7-10
Stitches Midwest in Schaumburg, IL – August 19-22

We go to events throughout the year, so keep an eye on the blog and our official newsletter, The Weekly Stitch, for updates!

Were you at the show? Tell us about your experiences!

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Inspiring the Next Generation: Connecting with Baruch and Pratt Students

May 3rd, 2010

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When I was young, school was definitely not one of my favorite places to go, but as I have gotten older I have found a new respect for the classroom. As most knitters and crocheters know, there is always a new skill or pattern or challenge to take on, and as I’ve gotten older, I’ve realized how important it is to continue to expand my own knowledge and to share that knowledge with others. Over the past month I had the pleasure of speaking to two Marketing classes, one from Baruch College and one from Pratt Institute, both in New York City. These presentations allowed me to speak to the students about the various aspects of our company that have made us successful over the years and our core values.

The Baruch students were part of an eco-focused marketing class, and so we discussed various “green” initiatives and efforts that we’ve taken on at Lion Brand. I spoke to them about the various eco-friendly features of the Lion Brand Yarn Studio, our store in New York City, such as bamboo flooring, recycled ceiling tiles, recycled materials used to make our cash/wrap and counters, and water-based paints. I also presented our organic yarns, such as Nature’s Choice Organic Cotton and LB Collection Organic Wool, and recycled yarns like our Recycled Cotton. It was important to me to also talk to the students about how this family-owned company has continued to evolve over the years and innovate in this traditional, but forward-moving industry.

The students of Pratt Institute (pictured) came to take a tour of our Studio. They received a tour from Patty and we gave them a firsthand look at the ways we’ve made this store a unique retail destination for yarn. After the tour, they met with Ilana and learned all about the importance of social media to Lion Brand, from our Facebook page to Twitter, and of course this blog. Karen and the rest of our Design team then walked them through the design process and gave them a constructive view on how much work goes into making our patterns and garments come to life.

I enjoyed speaking to these students as much as they enjoyed spending the night getting an insight to our business. I hope I was able to inspire them as they have inspired me.

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