Lion Brand Notebook

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Archive for July 19th, 2010


What’s Popular at the Knit & Crochet Show

July 19th, 2010

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Earlier this month, Lion Brand Yarn sponsored the Crochet Guild of America’s Professional Development Day and exhibited at the Knit and Crochet Show in Manchester, New Hampshire. Here at Lion Brand we truly enjoy being a part of the consumer shows because it gives us a chance reach out to the public. Having our booth filled with Lion Brand fans and witnessing their creativity is always such a gratifying experience for us. (If you didn’t see Lindsey’s post last week about the projects that Lion Brand customers brought to our booth, be sure to check it out!)

Another wonderful part of the show is finding out what products our customers were really into. As usual, our LB Collection of luxury fibers at affordable prices was a big hit, especially the LB Collection Wool Stainless Steel. We brought the Lace Net Scarf as an example of how this yarn is both soft enough to wear around the neck and how the steel content actually allows it to keep its shape, staying open and lacy with just a little stretch! One of the many reasons we like to attend shows like this one is to show off our yarns in person, as many people prefer to touch yarn and see the colors in person before buying! (Tip: Another great way to see our yarns in person is to order a color card. Click here to see the LB Collection color cards.)

Our color-changing Amazing yarn was also a big hit — people love seeing the swatches and how the colors work over a long stretch of yarn. Haven’t seen how it works? Click  here to see swatches!

Finally, walking the show and seeing all of the Lion Brand tote bags being carried around always brings a smile to my face. It makes me feel as though our fans share the same sense of pride in our brand as I do.

(If you’re looking at this blog post on the website, click on the slideshow to move to the next photo. If you’re viewing this blog post in your e-mail and you’re having trouble with the photos, please click the title to see it on the website.)

We can’t wait to see what this event has in store for us next year!

Were you at the Knit & Crochet Show? Share your thoughts by leaving a comment on this blog post!

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