Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Lion Brand in California: Stitches West & Other Recent Shows

February 14th, 2011

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Here on the East Coast, it’s been quite wintry and blustery, but luckily for Lion Brand staffers, we’ve had some reasons to go out to sunny California for yarn and crafting events.

Last month, I was out in Long Beach for the TNNA Trade Show (that’s the National Needle Arts Association), where I met many industry insiders and interviewed them on what’s upcoming for 2011 in the world of yarn. You can listen to these interviews on YarnCraft, our podcast about all things knitting, crochet, and crafting with yarn (I like to call it “Car Talk” but for knitters & crocheters). Click the following to check out the episodes that include part 1 and part 2 of this mini-series of interviews; part 3 will come out tomorrow on 2/15.

Later in January, some of the Lion Brand team went out to Anaheim for the Craft & Hobby Association’s Winter Trade Show. Open to industry insiders, it’s a show where we–and many other companies–highlight new products and ideas for the upcoming year. We always host a big fashion show, emceed by Vanna White herself, featuring inspirational projects made with yarn. Our booth also features unique and unexpected ideas about creating with yarn. Check out our yarn man, sitting on a patchwork yarn sampler ottoman (with more yarn creations in the background):

Upcoming This Month

And this weekend, we’ll be at Stitches West, a knit & crochet consumer show that’s open to the public, so be sure to stop by February 18 to 20. It’ll be at the Santa Clara Convention Center, in Santa Clara, CA. We’ll have a booth with samples of new yarns for you to touch and feel, raffles throughout the day, and discounts on orders placed at the booth. Come join us for this fun-filled weekend! Learn more by clicking here.

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