August 24th, 2011
Many of you have written to us about not being able to find your favorite Lion Brand yarns at your local stores and have encouraged us to offer more there. We thought we would give you a little behind-the-scenes info about how our yarns end up in your local store to help you understand what you’ll find.
Lion Brand offers over 800 different yarn colors and over 45 different types of yarns. The major retail chains that carry yarn–Michaels, JoAnn Fabrics, AC Moore, Hobby Lobby and Walmart–as well as the smaller stores, could not possibly have room for all of our yarns in the space they have available in their yarn department. Of course, we would love for them to offer a wider selection of Lion Brand but we don’t control what retailers offer. As a result, you will often find a good selection of the most popular Lion Brand yarns like Vanna’s Choice®, Homespun®, and Wool-Ease® Thick & Quick® in many retail outlets, but you may not see some of our cult favorites like Cotton-Ease®, Wool-Ease®, or Recycled Cotton. But even if you find a popular yarn like Homespun®, no one store will carry nearly 60 colors.
We know that everyone has her favorite yarns and colors so if you’d like your local store to carry your favorites, don’t hesitate to ask them. You can write on their Facebook page, if they have one, you can email their corporate office, or you can ask a store manager for the yarn and color you like. When enough people demand the same product, it may push your local store to carry it.