Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for November 8th, 2011


Martha’s Here!

November 8th, 2011

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As you may know, Lion Brand has partnered with Martha Stewart Crafts™ to create a new line of yarn in 8 different styles.  The Lion Brand Martha Stewart Crafts™ line features more classic yarns such as the Extra Soft Wool Blend and Roving Wool, as well as novelty yarns like Mambo, Glitter Eyelash and Cotton Hemp.  There’s a yarn to suit every yarn crafter’s need!

Martha Stewart is featured on the cover of the current issue of Vogue Knitting (Holiday 2011). In the accompanying article, she speaks on the process of partnering with Lion Brand, sharing some of her inspirations and a few tips for every yarn crafter (i.e: It’s not safe to leave your yarn projects around because “dogs can unravel a lot of work in a very short period of time”; sounds like a bad experience!).  And, to set the record straight–Martha can crochet too, but she prefers knitting; knitting on straight needles, that is.  No circulars for Martha.

After designing practically every kind of crafting kit from paints, to art supplies, to stamps and recipes, Martha and her team realized how essential yarn can be to craft projects and fashion items.  She chose us because, in her own words, “we get the expertise of really, really good producers like Lion Brand, which is a very astute brand.  They know their stuff and they’re nice people.”  Thanks Martha!

Martha also experiences yarn addiction like many of you do; unfortunately, we all can’t store crafting supplies on the “craft floor” of our home (which was her attic, redesigned).  She even still has yarn from high school! Are you fellow Lion Brand crafters the same way?  If you’re interested in hearing more about Martha’s passion for knitting, check out her interview in Vogue Knitting, on sale now.

*You can get a free issue of this Vogue Knitting when you purchase 3 balls of any Martha Stewart Crafts Yarn.  Just enter the code ‘marthaVK’ into the ‘Coupon/Special Offer Code’ box on the ‘Billing and Payment Information’.

Glitter Eyelash
Glitter Eyelash

Extra Soft Wool Blend


Mambo
Cotton Hemp
Cotton Hemp
Lofty Wool Blend
Lofty Wool Blend

Alpaca Blend

Roving Wool

Merino

Explore the possibilities of the Lion Brand Martha Stewart Crafts™ yarn projects here.

Which new yarn are you most interested in trying or experimenting? How about Mambo, who’s crafty enough to take on that one?