One of my favorite shows to attend has always been the Knit and Crochet Show. And earlier this month during Crochet Guild of America’s Professional Development Day, I got to hear my fellow colleagues and peers in the yarncraft industry speak about what we’ve all learned this past year. What always excited me about this show was hearing other people, who were just as passionate as I was about yarn, talk about what they love.
It always felt like a family coming home for the holidays, reuniting and catching up what everyone has been doing since the last show. It was this experience I always look forward to the most.
This year was particularly special because I got to see Rita Weiss be inducted into the Crochet Hall of Fame. It reminded me of the reason why I work in this business and at Lion Brand. She has served as my role model, and was the reasons why Lion Brand got involved with the Crochet Guild of America. How she has become a household name and what she has done for the yarncraft industry is what I hope that Lion Brand will one day become.
Not only that but because I travel so much it also gives me a chance to see what Lion Brand has been working on this past year. When videos of my family and I talking about Lion Brand and Vanna White giving Lion Brand’s annual proceeds to St. Jude’s Children’s Hospital, it brought a tear to my heart knowing I was seeing on screen what I always want our customers to know about Lion Brand. Just like a family, we are taught to be generous and to care about others, but most of all that family comes first.
This year I also got to see I got to see Lauren and Brandyce model for the Lion Brand segment of the Crochet Fashion show. It always impresses me how much our employees go above and beyond when it comes to showing their love for Lion Brand. Whether it’s working behind a desk or working the runaway to model this year’s designs.
I can hardly wait what the next show will bring but I do hope to see some of you in July…
Want to check out a Lion Brand booth near you? We’ll be in Hartford, Connecticut for Stitches East from November 10-11!