About Us
Lion Brand is a family owned and operated business and the first American hand-knitting yarn company, established in 1878. While we may be old, we are not old-fashioned. The Lion Brand web site was launched as a single page in 1995 by a member of the fifth generation of the Blumenthal family, Adam, who was a high school student at the time. Since that time, we hired a web professional to work with our marketing team. Our site has grown with the help of input from you and we’ve learned a lot by listening.
We offer a podcast called YarnCraft, a bi-weekly, half-hour broadcast, with the hope that you’d be able to hear our voices and we could get to know each other in a new way. You can also become a fan of Lion Brand on Facebook or follow us on Twitter. (Please note that orange text indicates clickable links.)
With this blog, the Lion Brand Notebook, we’re hoping to connect with you in another way, bringing you regular updates on what’s happening inside Lion Brand, taking you with us when we travel, and sharing our discoveries about what’s happening in the yarn world with you. Hopefully, this will be a conversation and we’ll hear from you as well. We welcome your comments and your suggestions. You’ll be able to respond to our posts and to each other in the Notebook. (Please read the Rules of Engagement for more on participating.)
Many people think we are a large corporation because we sell to a number of large chain stores but we are are a small company–a tightly knit, family environment, where people are passionate about their jobs. Most of the people who work here know how to knit or crochet.
We’d like to welcome you to visit with us through this Notebook and hope you’ll become part of our extended family.


