Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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About Zoe Williams

Zoe headshot 2014

What do you do at Lion Brand?
I am Lion Brand’s Community Manager. I curate content for our various social media pages (Facebook, Twitter, etc.) and I also help answer questions from the online community.

When did you start working for Lion Brand?
I started in April 2014.

What type of knitter/crocheter are you?
I’m a knitter, although I do know the basics of crochet. I love to take on complex stitch patterns and colorwork, but my favorite items to wear are extremely simple. My go-to scarf is about 10 ft. of 1×1 rib in Lion Brand Wool-Ease doubled up with Icelandic wool I bought on vacation in Reykjavik. Since I prefer the look of simplicity, but love a technical challenge, I like to obsess over tiny details like finding exactly the right cast-on.

What do you do when you are not working?
In addition to my work here at Lion Brand, I’m also a professional artist. I work primarily in needle felt and I draw inspiration from animals, dreams, and mythology. Shortly before joining the LB team, I had the pleasure of being a featured artist at the LBY Studio!

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