Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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A Fine Day at Stitch ‘N’ Pitch: Jack Throws Out the First Pitch!

August 30th, 2015

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first pitchThis summer I crossed off a major dream from my bucket list when I threw out the first pitch at a Major League Baseball game for the New York Mets at Citi Field.

For the last eight years I’ve been very involved with Stitch ‘N’ Pitch. The event is a wonderful opportunity for the knitting and crochet community to come together and share their passions — stitching and baseball. Each summer, crafters fill the stands and bring their current projects with them. It’s magnificent to look out onto the manicured lawns of the playing field and around the stadium at the knitting and crochet enthusiasts enjoying their labor of love.

The New York Stitch ‘N’ Pitch group has orchestrated some very special events. One year, we yarn bombed Citi Field, and another we were added to the Guinness World Records for the most people crocheting at one time. In 2015, crafters were challenged to make squares with Lion Brand® yarn for Warm-Up America, a charity that I’m involved with which distributes handmade afghans to those in need.


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At the end of the day, a good time was had by all; Lion Brand associates and their families, crafters who came from far and wide, our friends at AC Moore, and all the many designers and others from the knitting and crocheting community. I can’t wait till next year … but until then, LETS GO METS!



My Favorite Moments from the 2014 Crochet Guild of America Conference and Knit & Crochet Show

August 7th, 2014

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Dinner with friends, from left to right: Evan Blumenthal, Danielle Holke, Jack Blumenthal, Carla Horvath, Mary Colucci, Brandyce Pechillo, Tammy Hildebrand, Kimberly McAlindin.

The fond memories of last month’s 2014 Crochet Guild of America (CGOA) conference and Knit & Crochet Show in Manchester, NH are still fresh in my mind. It was the 20th Anniversary of the CGOA and the Anniversary Celebration Committee planned a sensational event, chock-full of crochet pride.

Once I arrived at the hotel and saw the many crochet squares and yarnbombs decorating the courtyard and lobby, I knew it was going to be a great event.

As in years passed, I am always honored to be able to attend the CGOA Annual dinner and fashion show, an annual event that is always a crowd pleaser. This year it had 250 people in attendance!

I was blown away by the impressive talent of participating members; no surprise that plenty of door prizes and awards were given out.

The shopping floor was a flurry of activity, housing vendors from all over New England and beyond. It was also a great opportunity for me to catch up with all my friends in the knitting and crochet community. For instance, I was able to congratulate Gwen Blakely Kinsler in person on her induction to the CGOA Hall of Fame this year. Like a majority of crafters, she has tremendous love and passion for crocheting and the guild.

My college-aged son, who attended the conference with me for the first time, was quite impressed to see how many people I knew … and who knew me.

During the conference I attended my last in-person Board Meeting with the CGOA. It has been a great pleasure to have been a board member since 2011 and to have been able to participate in these meetings, but I know that I’m leaving the board in good hands.

To end on a brighter note: I took the opportunity to visit one of the mills that produces some of our yarn. I was able to see the process and production in which everything is made. Being able to see the very beginnings of a Lion Brand yarn and the attention to detail that is put into each skein makes me love being part of this family and company.

Congratulations to the Newest Member of the Crochet Guild of America’s Hall of Fame!

July 22nd, 2014

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gwen-blakley-kinslerAs a fourth generation family member of Lion Brand, I’ve had a lot of opportunities to meet and talk with very passionate people that are prominent within the yarn industry; people like Janet Johnson Stephens, Rita Weiss, and Gwen Blakely Kinsler. I met Gwen a number of years ago when I spoke to her Guild in Rolling Meadows, Illinois and I was impressed with the many ways she has contributed to the craft industry.

Gwen was instrumental in establishing the Crochet Guild of America (CGOA) organization 20 years ago and is also an author, designer, teacher and writer of everything crochet.

This year, the Crochet Guild of America chose Gwen as their 2014 recipient for the Jean Leinhauser Hall of Fame Award. Her passion and determination to host the first meeting with crochet enthusiasts in Chicago is now recognized as an incremental part of yarn history.

For everyone who is passionate about yarn and loves to crochet, Gwen Blakely Kinsler is an inspiration. I’d like to congratulate her on this well-deserved honor.

Visiting the Happily Hooked on Crocheting Club

December 6th, 2013

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For over 30 years working at Lion Brand as a traveling salesperson, it has been one of my greatest joys to witness the growth of the many crafting communities all over the United States. I have always felt immeasurably proud to be a part of a company that enables people to find happiness in each stitch and a sense of accomplishment in every final product.Recently, I was given the opportunity to speak at the Happily Hooked on Crocheting Club, the Connecticut Chapter of the Crochet Guild of America. This group started in 2001 as a bunch of crafters who wanted to get together and share their love for crochet. Now they have expanded to an organization “dedicated to preserving, promoting, and teaching crochet” within the Tri-State Area; it was like looking into Lion Brand’s past.At the end of my talk, the president presented me with a personalized honorary membership, for all of the hard work, passion, and inspiration Lion Brand has helped give the crafters of today.  irene-ariel
Irene and Ariel in a sweater she made.

Following the event, there was a “show and tell” parade of garments made by members who used Lion Brand yarn, ending in the biggest surprise of all: my longtime, good friend Irene Iannelli had brought her young daughter, Ariel, that day to model some of her own garments!

Nothing gives me more pleasure than seeing how our product has transformed itself into a handmade sweater thanks to an imaginative crafter. Seeing members of Happily Hooked on Crocheting Club enthusiastically welcome Lion Brand and myself into their community makes visiting knit and crochet guilds across the nation all the more worthwhile.

Meeting a Living Legend of the Knitting Industry

November 18th, 2013

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With Janet (pictured left) and the other ladies from the Guild

As a fourth generation member of a family-owned business, I’ve always been fascinated with the “living legends” of the yarn industry since, like me, many of them have been involved in the business for 30 or 40 years.

At the Knit and Crochet show last month, I had the pleasure of meeting Janet Johnson Stephens, who won the Honorary Lifetime Member award from the Knitting Guild of America. 

The very talented Janet Johnson Stephens is a particularly influential person. Not only is she a dedicated crafter, but she is an accomplished teacher and designer.