Featured in the New York Times and around the world, David Babcock is the Guinness World Record holder for knitting the longest scarf (12 feet!) while running a marathon, which he did in Kansas City last October. Coupled with a great deal of skill and endurance, David credits his choice in using Lion Brand’s Hometown USA as a factor in his amazing accomplishment!
This November, David will run the NYC Marathon with over 125 “Athletes to End Alzheimer’s” to support the NYC Chapter of the Alzheimer’s Association’s programs and services for care and a cure. He’ll be knitting for the duration of the marathon run and Lion Brand is proud to announce its support! David will use his fingers like knitting needles to work with anywhere from 10 to 16 stitches (see below for his finger knitting tutorials), using Lion Brand yarn, of course!
Since its creation in 2009, the Alzheimer’s Association’s NYC Marathon teams have raised well over $2 million. The Chapter offers free support and education to the more than half a million New York City residents who either have Alzheimer’s or a related dementia or are caring for someone who does. For more information about Alzheimer’s or dementia, the Alzheimer’s Associations’ programs and services, how to get involved in events, or how to donate or volunteer, call the Chapter’s 24-Hour Helpline at 800-272-3900. Trained professional staff is always on hand to offer support and information.
We’re proud to support David in his mission for many reasons. Any time we can bring knitting (or the art of crochet) to the public, we’re so pleased to do so because crafting with yarn promotes health and wellness, something that Lion Brand deeply supports. We’re also happy to lend a hand for a good cause. More than 5 million Americans have Alzheimer’s and that number is expected to grow to as many as 16 million by 2050.
So let’s help David do his part – please make a donation.
Check back often for updates about the Knitting Runner and the NYC Marathon! We’ll be announcing opportunities for YOU to meet David this November and to learn finger knitting too.
Next week we’ll be leaving behind the NYC snow and cold to head to Santa Clara for the annual Stitches West show hosted by XRX, Inc – the company that produces Knitter’s Magazine. Lion Brand is a proud sponsor of Stitches West, and we’ll be selling our newest yarns like Fettuccini, Keppi, Heartland and LB Collection Silk at 20% off!
Make sure you stop by booth 414 and check us out! Print out this coupon below for 50% off your marketplace admission.
If you’re in New York City this week, be sure to stop by Macy’s in Herald Square for their special window in honor of New York Fashion Week. The window features selected pieces from “Organic Matter: Woven Artwork by Pratt Fashion” – a collaboration between designer Ralph Pucci and a selection of students from Pratt Institute. Lion Brand is proud to have provided the yarn used in the show and subsequent Macy’s window display.
Using Pucci’s signature gray mannequin as their muse, students designed and created handmade pieces faithful to Pucci’s preference for clean, simple, and minimal design.
They used a variety of our neutral-colored yarns, from Homespun® to Heartland to LB Collection® Pure Wool to many of our made in America yarns. Many of the students played with texture and combined various yarns to create magnificent and astounding works of art.
Personally, I’m always amazed at the many things you can do with yarn and these students have really taken knitwear fashion to another level. Below I’ve included a selection of pieces that were on display at Ralph Pucci International’s Gallery Nine last month.
Organic Matter: Woven Artwork by Pratt Fashion runs from February 6th to the 13th at Macy’s Herald Square window displays on Broadway between 34th and 35th streets. This is a traveling exhibition with future planned destinations to Miami and Dallas.
Come see us at Vogue Knitting Live NYC next weekend!! Stop by booth 518, say hi — and check out the great selection of yarns we’ll be carrying at 20% off, including new yarns Keppi, Unique, Heartland, and LB Collection Silk.
Additionally, we’ll be hosting signings from some of your favorite designers such as Franklin Habit, Lily Chin and Nicky Epstein!
|Franklin Habit, designer, illustrator and contributing author to Lion Brand’s blog The Notebook, will be signing copies of select illustrations from posts he’s written for us over the past two years on Saturday at 12:30 p.m. at booth 518. Check out Franklin’s witty posts here.|
|Lily Chin, a master knitter and one of the world’s fastest crocheters, will be at the Lion Brand booth signing copies of her book, “Crochet Tips & Tricks: Shortcuts and Techniques Every Crocheter Should Know” on Saturday at 2:30 p.m. at booth 518|
|Love our Bonbons and want more ideas for projects? Nicky Epstein will be at the Lion Brand booth signing copies of her adorable “Knits for Dolls and Crochet for Dolls (25 Fun, Fabulous Outfits for 18-Inch Dolls)” books which has some great patterns utilizing Bonbons and other Lion Brand yarns on Sunday at 1 p.m. at booth 518.|
The Lion Brand Yarn Studio is celebrating its 5th anniversary on Sunday! The brainchild of Lion Brand President and CEO David Blumenthal, David wanted to create an inspiring retail space that would embody the spirit of Lion Brand. Five years after opening, the Studio has become a travel destination for crafters from all over the world! If you live in the New York City area, we encourage you attend the big anniversary celebration this Sunday! If you can’t make it, you can always check out this video about the Studio’s history and celebrate from a distance!
If you’re reading this blog post in your email or an RSS reader, please click on the title to view the full blog post and video on our website.
Join Us for a Celebration!
The store celebrates its 5th anniversary with a party on November 17th, and throughout the month of November, it will be offering special discounts. Visit its website here for more details.
Lion Brand Yarn Studio
34 West 15th Street, between 5th and 6th Aves.
New York, New York 10011