Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'Lion Brand Yarn Studio' Category


Meet Shira Blumenthal: Lion Brand Yarn’s Brand Ambassador!

May 11th, 2015

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Shira_Studio_CountryYarnLion Brand® Yarn, a family-owned and operated yarn company, announces the official launch of a new web series with its newly appointed Brand Ambassador, Shira Blumenthal, a fifth generation member of the family. The new web series, Tea with Shira, was created to share the story of this 137-year-old brand directly with crafters in person and online. Tea with Shira launches with three videos including a Mother’s Day episode, where she interviews her mother, whose husband, David Blumenthal, is the President and CEO of the company.

Shira began working for the company in 2013 as an associate in the Lion Brand Yarn Studio, the company’s Flagship retail location in Manhattan, which is a global destination for yarn lovers.  At the Studio, where customer service and education is key, she specialized in teaching children to knit and helped customers find the yarns and inspiration they were looking for.

Now, as an associate in the Marketing Department, Shira is part of a team that engages directly with consumers through conferences, email marketing and social media, including YouTube, Pinterest, Blogging, Facebook, Twitter and Instagram.  Shira will be traveling the country to speak with knit and crochet guilds, as well as appearing in videos about Lion Brand® products, behind the scenes videos about the company, and starring in a new video series called Tea with Shira.


:: can’t see the playlist above? click here: http://lby.co/1KBThSq ::
Find Shira’s upcoming schedule below:

2015
May 21- Atlanta, GA- North Georgia Knitting Guild and Chain Gang Crochet Guild
May 28- Long Island, NY- Eastern Long Island Knitting Guild
June 15- Greyslake, IL- Greyslake Crochet Guild
June 16- Chicago, IL- Windy City Knitting Guild
June 29- Caldwell, NJ- Caldwell Crafting Groups
July 22 – 24- San Diego, CA- Knit and Crochet Show
October 8- Merrick, NY- Long Island Knit and Crochet Guild
October 19- Chappaqua, NY – Westchester Knitting Guild

2016
February 8- Madison, WI- Madison Knitters’ Guild

For further information, including how to arrange for Shira to speak, please contact Brandyce Pechillo.

About Lion Brand® Yarn Company

Lion Brand® Yarn Company is a 5th generation, family-owned and operated business, and a beloved American brand since 1878. The company is devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos, and ideas that elevate their yarn crafting experience.

 


Is there a “Men’s Night” for knitters and crocheters where you live? Tell us about it!

April 29th, 2015

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mens_nights_04292015Here in New York City, the Lion Brand Yarn Studio hosts a monthly get together for men who knit and crochet – all skill levels welcome!

Hosted by Darrin Morris, it’s a great group for beginners who want support and inspiration from their fellow men. If you live in the New York City area, rsvp to join in the fun!

For those of you not in New York City, tell us about the knitting and crocheting groups for men in your area in the comments below.

Let’s get the word out!


Here’s a round-up of five our favorite posts that feature patterns and stories for men:

  1. 22 Popular Patterns for Boys and Men
  2. 6 Man-Friendly Scarf Patterns
  3. How Three Young Men Used Their Crochet Skills To Change The Lives of Hundreds Of People
  4. 5 Things Everybody Should Know About Knitting for Men
  5. Stories and Illustrations by Franklin Habit – featuring humor and insights into a yarncrafter’s life

You Can Do It! Wait. . . Can I Do It?!

February 17th, 2015

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It’s official: I’m making my first sweater.

I’ve worked at the Lion Brand Yarn Studio in New York City for two years and now that I am the Brand Ambassador for the company I thought I would take on a knitting fear: making my own sweater.  I’ve been a knitter for a good portion of my life and I have yet to conquer knitting a sweater.  How is it that I have knitted plenty of socks and not a sweater? This makes no sense to me, so I am going to rectify the situation.  l40025a

Every Wednesday night, from February 11th – March 18th, I’m taking part in a Knit-Along at the Lion Brand Yarn Studio in New York City.  In an ideal situation, I’d finish my sweater by the 18th of March, but this is my first sweater so give I’ll give myself a little slack.  The pattern I’m following is  The Essential Fall Pullover made with Heartland®.  I decided to get a little creative and instead of doing the three colors that the pattern calls for, I will be doing two. I’ll be using Black Canyon for the front and back, and for the side panels and sleeves I’m going to be using Biscayne.  I chose Black Canyon as the main color for the sweater because, like many people who live in NYC, black is a prominent color in my wardrobe.  On the other hand, I’m also trying to get a little more colorful, so I decided to incorporate Biscayne for the sleeves and side panels.  It will give it a nice “pop” and allow me to dress it down and up!

Since I worked in the studio for two years, I had the chance to really get to know my co-workers, and I got to see how talented and creative they truly are.  Ann, who is the instructor for the KAL, is a machine knitter and teaches machine knitting at the studio, but she also is so creative when it comes to knitting garments.  When I found out that Ann would be the instructor for the KAL, I was sold,  it would guarantee that for at least once a week for the next month, I would get to see her.  Her creativity is infectious and it inspired me to take this sweater making to another level.

For the first meeting she showed up with sketches (that she had made) of what her sweater would look like with the colors she chose.  She also suggested going to Pinterest for color inspiration. I thought that was a really clever idea and plan on using that for other projects as well!

As you can see I started the ribbing for the back of my sweater. But the main reason for writing this is because I need your support in completing this project. There have been so many times that I have wanted to make a sweater and I’ve second guessed myself even though I know I have the skills.

So, I Need You – You Wise Knitters And Crocheters – Give Me Your Best Sweater Advice And Support!

Before I really get into the nitty-gritty of the back portion of the sweater – do you have any good tips for me as I embark on this journey? What did your first sweater look like?  Is there something you are too nervous to make because it’s just overwhelming?

Please use the comments below.  You can keep track of my sweater making exploits here on the blog and by following me on Instagram and Twitter.


Yarns Perfect for Arm Knitting in Spring and Summer Weather

June 18th, 2014

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Join Shira at the Lion Brand Yarn Studio in Manhattan as she walks you through a selection of yarns great for arm knitting a summer scarf.

The yarns that Shira mentions are: Vanna’s Choice®, Tweed Stripes®, Nature’s Choice Organic® Cotton, Cotton-Ease®, LB Collection® Superwash Merino, Kitchen Cotton, and Romance®.

For a selection of arm knit patterns, click here or search “arm knit” at lionbrand.com.


Lion Brand Yarn Studio Featured on WFUV 90.7FM!

December 26th, 2013

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Lion Brand Yarn Studio

Last week, Lion Brand Yarn Studio was featured on WFUV 90.7FM’s morning program, Cityscape. The segment explored the Studio as one of the many ways you can combat the cold and  “cabin fever” during the winter months.  Listen to our CEO, David Blumenthal and, our Studio Director, Gretchen Fancher discuss how Lion Brand has provided a fun, educational outlet for knitters, crocheters, and crafters alike.

Listen to the podcast here and then visit the Studio and start a new yarn project!


Wonderful Windows at the Lion Brand Yarn Studio

November 3rd, 2013

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Over the last 5 years, the Lion Brand Yarn Studio has had some phenomenal displays. Every season, we feature a different fantastical scene, almost all created with yarn (and sometimes knitting needles and crochet hooks!). Watch this short video to take a look.

If you’re reading this blog post in your email or an RSS reader, please click on the title to view the full blog post and video on our website.

Join Us for a Celebration!

The store celebrates its 5th anniversary with a party on November 17th, and throughout the month of November, it will be offering special discounts. Visit its website for more details.

Lion Brand Yarn Studio
34 West 15th Street, between 5th and 6th Aves.
New York, New York 10011
LionBrandYarnStudio.com

An Upcoming Birthday: the Lion Brand Yarn Studio Turns 5!

October 24th, 2013

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One of my favorite things about working at our New York offices is that the Lion Brand Yarn Studio is just a short jaunt down the stairs—on the ground floor.

If you haven’t had a chance to visit, I highly recommend that you add it to your visiting-New-York-City to-do list. A showpiece space featuring fiber art, hundreds of shades of Lion Brand yarns, artisan tools, and dozens of classes—the Studio is more than a yarn store, it’s a love note to yarncrafters from Lion Brand, a haven from the busy New York City streets.

If you’re reading this blog post in your email or an RSS reader, please click on the title to view the full blog post and video on our website.

Join Us for a Celebration!

The store celebrates its 5th anniversary with a party on November 17th, and throughout the month of November, it will be offering special discounts. Visit its website for more details.

Lion Brand Yarn Studio
34 West 15th Street, between 5th and 6th Aves.
New York, New York 10011
LionBrandYarnStudio.com

Spend an Afternoon with Us Next Time You’re in New York City!

August 20th, 2013

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New York City is a creative hub with the Fashion District, Broadway, and dozens of museums. But did you know that you can visit the Lion Brand Yarn Studio, our one-of-a-kind destination store, while you’re visiting the Big Apple too?

Want to know what to expect when you stop by? Check out this recent episode of NYC TV’s $9.99 program to see what the store is like. Skip to 8:00 for the segment about the store!

For more information about the area and our location, visit the store’s website and browse the “Planning Your Visit” section.

If you’re reading this blog post in your email or an RSS reader, please click on the title to view the full blog post and video on our website.


Get Inspired by Our Under-the-Sea Window (Plus 9 Patterns for DIY Sea Creatures)

July 17th, 2013

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At the Lion Brand Yarn Studio, our store and education center in NYC, we’re proud to showcase amazing window displays each month. This summer, our window features a fantasy ocean scene, complete with a knitting octopus, sea stars, coral, jellyfish and even a mermaid.

To see more about how our artists created this one-of-a-kind scene, click here to visit the store’s blog.

9 Patterns for Under-the-Sea Inspiration

Although these large-scale art-pieces took several months to complete and combine many different yarn crafting techniques, you can create your own sea creatures with patterns from LionBrand.com

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Homespun Inspiration from the Lion Brand Yarn Studio

January 11th, 2013

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Ever since I have joined the Lion Brand team I have always looked forward to seeing the new displays in the Lion Brand Studio. They are always so cute and creative with so much detail! Since this month is Homespun yarn month, I decided to take a look at some unconventional Homespun projects that  have been featured in LBYS displays…

(Click on the photos below to enlarge them.)

March 2009

Homespun 2009Homespun yarn LBYS 2009

November 2010

Homespun yarn LBYS 2010Homespun yarn LBYS 2010

December 2012

Homespun yarn LBYS 2012Homespun yarn LBYS 2012

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