You’ve met Mrs. Blumenthal, now meet another member of the Lion Brand family!
In this episode of Tea with Shira, our brand ambassador Shira Blumenthal sits down with her brother, Adam Blumenthal! Adam is Lion Brand’s Director of Corporate Strategy.
Together, they chat about Adam’s latest “22-ish minute” project — made with an addi® loom — and his favorite tea, a smokey brew called Lapsang.
::Can’t see the video above? Watch it here: https://youtu.be/HwB2eeBusIo ::
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Have a question for Shira? Wondering who’ll stop by and have a bit of tea next? Tweet Shira at @shiraroars or comment below!
Lion Brand® Yarn, a family-owned and operated yarn company, announces the official launch of a new web series with its newly appointed Brand Ambassador, Shira Blumenthal, a fifth generation member of the family. The new web series, Tea with Shira, was created to share the story of this 137-year-old brand directly with crafters in person and online. Tea with Shira launches with three videos including a Mother’s Day episode, where she interviews her mother, whose husband, David Blumenthal, is the President and CEO of the company.
Shira began working for the company in 2013 as an associate in the Lion Brand Yarn Studio, the company’s Flagship retail location in Manhattan, which is a global destination for yarn lovers. At the Studio, where customer service and education is key, she specialized in teaching children to knit and helped customers find the yarns and inspiration they were looking for.
Now, as an associate in the Marketing Department, Shira is part of a team that engages directly with consumers through conferences, email marketing and social media, including YouTube, Pinterest, Blogging, Facebook, Twitter and Instagram. Shira will be traveling the country to speak with knit and crochet guilds, as well as appearing in videos about Lion Brand® products, behind the scenes videos about the company, and starring in a new video series called Tea with Shira.
May 21- Atlanta, GA- North Georgia Knitting Guild and Chain Gang Crochet Guild
May 28- Long Island, NY- Eastern Long Island Knitting Guild
June 15- Greyslake, IL- Greyslake Crochet Guild
June 16- Chicago, IL- Windy City Knitting Guild
June 29- Caldwell, NJ- Caldwell Crafting Groups
July 22 – 24- San Diego, CA- Knit and Crochet Show
October 8- Merrick, NY- Long Island Knit and Crochet Guild
October 19- Chappaqua, NY – Westchester Knitting Guild
February 8- Madison, WI- Madison Knitters’ Guild
For further information, including how to arrange for Shira to speak, please contact Brandyce Pechillo.
About Lion Brand® Yarn Company
Lion Brand® Yarn Company is a 5th generation, family-owned and operated business, and a beloved American brand since 1878. The company is devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos, and ideas that elevate their yarn crafting experience.
Hosted by Darrin Morris, it’s a great group for beginners who want support and inspiration from their fellow men. If you live in the New York City area, rsvp to join in the fun!
For those of you not in New York City, tell us about the knitting and crocheting groups for men in your area in the comments below.
Let’s get the word out!
Here’s a round-up of five our favorite posts that feature patterns and stories for men:
It’s official: I’m making my first sweater.
I’ve worked at the Lion Brand Yarn Studio in New York City for two years and now that I am the Brand Ambassador for the company I thought I would take on a knitting fear: making my own sweater. I’ve been a knitter for a good portion of my life and I have yet to conquer knitting a sweater. How is it that I have knitted plenty of socks and not a sweater? This makes no sense to me, so I am going to rectify the situation.
Every Wednesday night, from February 11th – March 18th, I’m taking part in a Knit-Along at the Lion Brand Yarn Studio in New York City. In an ideal situation, I’d finish my sweater by the 18th of March, but this is my first sweater so give I’ll give myself a little slack. The pattern I’m following is The Essential Fall Pullover made with Heartland®. I decided to get a little creative and instead of doing the three colors that the pattern calls for, I will be doing two. I’ll be using Black Canyon for the front and back, and for the side panels and sleeves I’m going to be using Biscayne. I chose Black Canyon as the main color for the sweater because, like many people who live in NYC, black is a prominent color in my wardrobe. On the other hand, I’m also trying to get a little more colorful, so I decided to incorporate Biscayne for the sleeves and side panels. It will give it a nice “pop” and allow me to dress it down and up!
Since I worked in the studio for two years, I had the chance to really get to know my co-workers, and I got to see how talented and creative they truly are. Ann, who is the instructor for the KAL, is a machine knitter and teaches machine knitting at the studio, but she also is so creative when it comes to knitting garments. When I found out that Ann would be the instructor for the KAL, I was sold, it would guarantee that for at least once a week for the next month, I would get to see her. Her creativity is infectious and it inspired me to take this sweater making to another level.
For the first meeting she showed up with sketches (that she had made) of what her sweater would look like with the colors she chose. She also suggested going to Pinterest for color inspiration. I thought that was a really clever idea and plan on using that for other projects as well!
As you can see I started the ribbing for the back of my sweater. But the main reason for writing this is because I need your support in completing this project. There have been so many times that I have wanted to make a sweater and I’ve second guessed myself even though I know I have the skills.
So, I Need You – You Wise Knitters And Crocheters – Give Me Your Best Sweater Advice And Support!
Before I really get into the nitty-gritty of the back portion of the sweater – do you have any good tips for me as I embark on this journey? What did your first sweater look like? Is there something you are too nervous to make because it’s just overwhelming?
Join Shira at the Lion Brand Yarn Studio in Manhattan as she walks you through a selection of yarns great for arm knitting a summer scarf.