Lion Brand® Yarn, a family-owned and operated yarn company, announces the official launch of a new web series with its newly appointed Brand Ambassador, Shira Blumenthal, a fifth generation member of the family. The new web series, Tea with Shira, was created to share the story of this 137-year-old brand directly with crafters in person and online. Tea with Shira launches with three videos including a Mother’s Day episode, where she interviews her mother, whose husband, David Blumenthal, is the President and CEO of the company.
Shira began working for the company in 2013 as an associate in the Lion Brand Yarn Studio, the company’s Flagship retail location in Manhattan, which is a global destination for yarn lovers. At the Studio, where customer service and education is key, she specialized in teaching children to knit and helped customers find the yarns and inspiration they were looking for.
Now, as an associate in the Marketing Department, Shira is part of a team that engages directly with consumers through conferences, email marketing and social media, including YouTube, Pinterest, Blogging, Facebook, Twitter and Instagram. Shira will be traveling the country to speak with knit and crochet guilds, as well as appearing in videos about Lion Brand® products, behind the scenes videos about the company, and starring in a new video series called Tea with Shira.
May 21- Atlanta, GA- North Georgia Knitting Guild and Chain Gang Crochet Guild
May 28- Long Island, NY- Eastern Long Island Knitting Guild
June 15- Greyslake, IL- Greyslake Crochet Guild
June 16- Chicago, IL- Windy City Knitting Guild
June 29- Caldwell, NJ- Caldwell Crafting Groups
July 22 – 24- San Diego, CA- Knit and Crochet Show
October 8- Merrick, NY- Long Island Knit and Crochet Guild
October 19- Chappaqua, NY – Westchester Knitting Guild
February 8- Madison, WI- Madison Knitters’ Guild
For further information, including how to arrange for Shira to speak, please contact Brandyce Pechillo.
About Lion Brand® Yarn Company
Lion Brand® Yarn Company is a 5th generation, family-owned and operated business, and a beloved American brand since 1878. The company is devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos, and ideas that elevate their yarn crafting experience.
As a knitter I always wonder when I travel, “can I bring my knitting needles with me?” That’s a question that maybe you ask yourself too. My co-worker Sarah wrote this post which offers some helpful tips for traveling with knitting and what handy dandy tools we’re allowed to use. I always use it as a guide, and this past trip I traveled to Montego Bay, Jamaica with no reason to worry, but I guess who doesn’t worry a little about getting their needles taken away from them.
Well now to the tale…
As I mentioned, I was just on vacation in Jamaica and I stayed in beautiful Montego Bay. Of course, being who I am — a diehard knitter — I brought my knitting along as I always do. I love to knit on the beach. I find it creates an ultra-calming feeling; the ocean, the knitting, no way to be stressed! I was working on my sweater and a gift for my friend. Everything was great.
But then it was time to go home.
I was going through security in Jamaica and I usually never have a problem with my bag, but this time I did. She asked if she could check my bag and I said, “of course.” What do I have to hide? But then as she went through my make-up and other bags inside, I realized “MY NEEDLES!” I started to get really nervous, not only nervous, but a slow-motion anger was building inside my belly!
I thought I was going to need to fight someone!
Thank goodness I didn’t have anything on my needles, but she was looking at them in question, like “what are these?” She then went to her supervisor and asked if they were “ok?” I felt like she was talking about my children. I mean she was holding at least $60 worth of needles in her hands … needles I hold like they’re new borns!! I was standing there thinking, “How could she be treating them like this?!” Not to mention the fire in my belly that was growing faster and faster…. These are my identity! Don’t you …. And then she threw them back in my bag and attempted to be neat, but wasn’t. I closed my bag up and it took about five breaths to bring me back down to this planet.
Tell me I’m not the only one!
I know I can’t be the only one who has been through this scare. Have your needles or crochet hooks ever been taken away from you? What did you do? How did you feel?
Here in the marketing department at Lion Brand, we talk a lot about knitting and crocheting and yarn and magic loops and swatches and yarn weights (we know our DK from our super bulky) and and and … bottom line is that we’re all experts in one way or another when it comes yarn. We can talk about it all day — and we do! You may however be surprised to know that we’re also fairly well-rounded with an excess of interests, hobbies and obsessions that go beyond the hooks and needles.
We thought you might enjoy a peek into our inner worlds. Have fun and please share some of your own personal interests outside of knitting and crocheting in the comments below.
Zoe: I’ve been getting into birdwatching. I’ve got a pair of binoculars and so far I’ve spotted some familiar birds, like Blue Jays, Cardinals, and Starlings, and a few others that were new to me, like the Purple Finch, Tufted Titmouse, and Red-winged Blackbird. I’ve even had the pleasure of several Red-tailed Hawk sightings in Central Park.
Ilana: Almost every morning I spend an hour before work reading blogs. In addition to marketing and social media blogs, I read about culture, creativity and innovation. Some of my favorites are Thought Catalog, Mental Floss, Digital Tonto, and 99 Percent and HBR. My secret to staying ahead of the curve on topics that matter to me personally and professionally is a heavy dose of curiosity and Feedly.
Brandyce: I’m trying to get into the spring spirit, and the best way I do that during this transitional time is by switching up nail polish colors with pretty, feminine hues. I was just sporting Essie’s awesome deep lavender shade, play date, and now I’ve got my eye on the coat azure color. Coat azure is one of the few bottles of nail polish I have at home that’s halfway finished, I love it!
Sarah: I’m very excited that Mad Men starts again on April 5th. I spent the past weekend watching the first half of this past season again so I had all of the details fresh in my mind. I recently saw the Matthew Weiner’s Mad Men exhibit at the Museum of the Moving Image in Queens. It was so cool to get up close with the sets and costumes! I’ll be so sad to see the show come to an end!
Danielle: I just finished reading Kim Gordon’s memoir, “Girl in a Band” and I really enjoyed it. It started off a bit rocky, but once I got deeper into it, I couldn’t put it down. Outside of being the bassist for Sonic Youth, I didn’t know a whole lot about her. She often presents as this moody, evasive being which, after reading this book, I understand is not really her true character. She offers an interesting perspective on the realities of an artist’s life in NYC in the 1980s and 1990s and, of course, being a girl in a band.
Margaux: Being new to the team, I’m really excited to discover Lion Brand’s world and people! When I’m not knitting, I teach French in Brooklyn and get to share my culture (from French grammar to French wine!). I like going to Zumba classes where I forget I’m actually not on a dance floor … dancing is my way to relax. Being also new to NYC, I spend my weekends wandering around with my husband and my two daughters trying to understand how this incredible city works.
:: Blue Jay photo courtesy of FishHawk via Creative Commons license ::
The intense colors of Landscapes® have really motivated people to craft with this yarn. With names like Apple Orchard, Boardwalk, Metropolis, and Tropics, it’s very easy to be inspired. Whether you knit or crochet, are a beginner or veteran, the roving texture of this yarn will work up in a lovely fabric for you.
From one-stitch cowls to blankets, a simple project becomes a beautifully detailed project. And now until March 31st, Landscapes® is 20% off!
Here is a collection of stunning projects from our favorite bloggers, Ravelry users and Lion Brand staff:
|Hands Occupied made this very colorful cowl using a Brioche Stitch. She even includes a video tutorial for those who work right-handed or left-handed.||Ilana from our Marketing Department knit this beautifully striped cowl with Tropics using just one stitch, the garter stitch!||A customer posted to our project gallery the Crocheted Vest with our Apple Orchard colorway. Check out those stripes!||Brandyce from Marketing is currently working on a seed stitch cowl in Metropolis — she loves watching her project work up in texture and color.|
|lajoyagirl made two beautiful crochet cowls in Boardwalk and Sand Dune||Marlene from Sales chose Apple Orchard to make the Back to School #Scarfie as a gift because it made her think of the person’s bright, cheerful, and friendly personality.||mommy2maya used Apple Orchard to make these adorable baby booties.||Heidi from our Colonie store made the My Celebration #Scarfie in Tropics as her project of the month!|
What patterns do you like to knit or crochet with Landscapes®? Share with us below!
I’m antsy. I don’t like to have too many projects going at once because I know I’ll never finish them. One might say I’m loyal to the project I start; I don’t start another project until it’s finished. However I’ve taken on a big challenge with my first sweater and I need mental break. I’m participating in the current Knit Along in the Lion Brand Yarn Studio and if you’ve been following my posts about it, you know that I’ve been working hard to keep up with the class.
Taking A Break From Knitting … By Knitting Something Else
I thought I’d take on a few small projects as a way to take a break from my sweater. My friends who are twins just celebrated their 30th birthday (they say they just turned 25 … but I digress.) I love making gifts for my friends because they’re always made with love and they’re one-of-a-kind. And they love when I make them something special; they refer to it as “Made by Shi Stuff.” So I suggested some wristers and to make them special they could choose any of our premium LB Collection® yarns they wanted. They chose Angora Merino; Hadassah chose Pewter and Yaffa chose Blue Bell.
Even though I need to make two pairs of wristers, it’s a nice little break. It’s like Where is Waldo, sometimes you’re looking so hard for Waldo you need a break and once you come back, you find him right away. I’m hoping that these wristers are my break, and then I will come back to my sweater and zoom through.
How many projects do you have going at once? Or are you like me, and are a one-at-a-time project kinda crafter?