Are you in the San Francisco Bay Area? Come visit Lion Brand this coming weekend at Stitches West–the largest knit & crochet show in America! It’s a yarn expo put on by our friends at XRX, and Lion Brand is proud to be a sponsor of this year’s shows!
There will be classes, a marketplace, fashion shows, events, free lectures and demos, and much more. Want to see some highlights from past shows? Check out these blog posts:
At Lion Brand’s booth, you’ll find select yarns including brand new products AND our exclusive LB Collection–all on sale especially at the show. Plus we’ll have pattern booklets, stickers, and other goodies for FREE. Stop on by!
As a sponsor, we’re also pleased to offer you 50% off market admission with this coupon (click to open it in a new window):
Jessica, one of our sales support associates in our NJ office, worked on a Tweed Stripes cowl for her cousin at the recent Craft & Hobby Association trade show, where Lion Brand exhibited earlier this month. She shared her inspiration for the cowl. As told to Zontee.
When I was home during Hurricane Sandy, I had made myself an infinity scarf, a long scarf that you can double around your neck, for myself out of the Mixed Berries color of Tweed Stripes. It’s very warm and I get compliments (or requests!) every time I wear mine. In fact, it was so popular that all of my family members asked me to make them scarves too–I’ve already made seven, but the most requested color has been Mixed Berries.
It’s double-crocheted long-ways back and forth through the back loop only, which creates a ridged look. It only takes about a ball-and-a-half of yarn to make. Then at the end, I seam up the two shorter ends to create the cowl.
It’s a really easy project, and it doesn’t take much time to finish. I finished this one here at the trade show over 3 days! I’d definitely recommend it to anyone looking for a quick gift to make. I can’t wait to give it to my cousin!
Editor’s Note: If you want to make your own version of Jessica’s cowl, chain about 180 with a K hook (adjust larger or smaller depending on how tight or loose a crocheter you are), double-crochet into the 3rd crochet from your hook and into each stitch thereafter, chain 3 and turn. In each of the subsequent rows, crochet into the back loops only, chain 3 and turn. Work about 6 rows (more or less depending on your preference for width). Seam the ends together. Voilà cowl!
One of my favorite parts of attending yarn conventions and fiber festivals across the country is that I get to talk to Lion Brand customers face-to-face. Sometimes, customers will also come to show us their favorite projects in Lion Brand yarns. It’s always exciting to see what you, our customers, do with our yarn and your creativity. Here are just a few photos from events I’ve been to:
Click on the photos to see them full-screen. Then use the left and right arrows to scroll through them; click the X in the top-left corner to exit. If you’re viewing this blog post in your email or RSS reader, you may need to click the title to see it with full functionality on our website.
Want to show off your latest Lion Brand creation? Click here to browse our online customer gallery and share your own project photos with us!
Or stop by the Lion Brand booth at one of these conventions!
Recently I was invited to the Knitting Heritage Museum Symposium in Madison, Wisconsin. The symposium, which takes place in November, focuses on preserving the history of knit and crochet.
The whole symposium is about history, which I’m very fond of. I love my family history and I love Lion Brand history and that’s what intrigues me about this opportunity. The museum contains many historical knit and crochet pieces on display for anyone to see. I treasure the pieces I have from Lion Brand and make sure that they are preserved in our archive.
At the event, I’m looking forward to broadening the knowledge I have of knit and crochet history. I already know a lot about Lion Brand history but I want to learn more about knit and crochet history. I think it’s important to collect things, archiving them and cherishing them and giving other people the opportunity to experience them. Sharing with others is inspiring and is something I always try to do.
I’m also excited get to have a meet and greet with the Madison Knitters Guild while I’m there. As a member of the board of directors of the Crochet Guild of America, I’m always pleased to meet with guilds all over the country. I can’t wait to meet such a large guild from Wisconsin.
If you’re as interested in the history of yarn crafts as I am, I hope you’ll also consider attending.
Knitting Heritage Museum Symposium
November 8-10, 2012
Wisconsin Historical Society
Madison, Wisconsin 53706
Click here for more information and to register.
Last month, a few members of the Lion Brand team and I had the pleasure of attending the Fall Knit and Crochet Show in Reno, Nevada. The show offers many classes as well as a marketplace, featuring unique and wonderful products from many different companies. We also gave out 500 goodie bags to people who signed up for classes, and it was great to see people walking around the show with them.
Lion Brand had a booth at the show, and it was so much fun for me to speak with the attendees and hear their feedback. We got to show them our new colors and new yarns and everyone especially loved the new Bonbons multi-packs. It was really exciting to see the expressions on their faces when they got to see it up close and personal. I told everyone that I thought they were so cute I put them in a candy dish in my house!
Recently, Jack and I went to the Knit & Crochet Show, a wonderful yarn festival held by The Knitting Guild Association and Crochet Guild of America. I’m always happy when the Knit & Crochet Show is held in Manchester, New Hampshire, because it means that in addition to seeing all of my yarny friends (and experiencing the beauty of converted mill buildings like the one shown in the slideshow below), I get to take a drive out of town to visit the mill that produces our Homespun and Silky Twist yarns.
Over the years, I’ve posted about our visits, and since I often get requests for a look at how this yarn is made, I’m happy to share some photos from our latest visit to New Hampshire and the mill.
Built in 1864, the mill is a facility that’s steeped in New England’s rich textile history, and we’re proud that it makes some of our most popular products. Secret tip: Look out in the coming weeks for an announcement about a brand NEW product from Lion Brand that is also made at this location.
If you want to learn more about Homespun, click here to pick up a copy of our book, The Story of Homespun.
Early each year, Lion Brand hosts our annual fashion show, showcasing the amazing things that can be done with yarn. For me, it was a special fashion show, not only because I got to co-host the show with our spokesperson, Vanna White, but also because of the unique designs we featured.
This year, we worked with design students and emerging designers from all over the world (from Paris, Tokyo, Helsinki, New York, San Francisco, and more) who created spectacular, one-of-a-kind pieces out of your favorite Lion Brand yarns. They explored the theme, “Yarn Is Art.”
These designers and design students truly showed just how incredible yarn creations can be, and we hope you’re as inspired by their creativity and energy as we are.
Click here to learn more about the designers and their creations.
This is a guest blog post from Michelle, manager of the Lion Brand Yarn Studio, our flagship store in NYC. Michelle, Brandyce, and Zontee hosted the Lion Brand booth at Stitches West at the end of February.
This was my first-ever trip to a Stitches show, and it was a fabulous experience! Being the Studio Manager means that I spend a lot of my workday at a computer screen, and I don’t usually get out onto the sales floor as often as I’d like to. So Stitches was a welcome change. I got to talk to so many lovely people and see all kinds of beautiful garments and other handmade items. It was like being in a living, moving art gallery! And with the Stitches Fashion Show and so many interesting knit & crochet pieces roaming around, my to-do list grew about a foot!
I really enjoyed being able to chat with customers and hear your feedback. Lots of folks had had the chance to visit the Lion Brand Yarn Studio, and all of your kind comments were and are greatly appreciated! We do our best to make sure you have a great time when you visit us, so to hear so many nice things on the opposite coast is a real boost. And of course we love to hear your feedback and suggestions. It’s great to hear what you’re excited about…even if we had to tear you away from Amazing Man first! (Sorry ladies, he’s spoken for!)
The best part about going to the show is seeing old friends and making new ones! Can’t wait to see you all next time!!
If you’re attending Stitches Midwest or Stitches East later this year, look for the Lion Brand booths there!
Last week, David asked me what I was doing on Monday. I was sort of puzzled at the question, since as usual, I would be here in the office, working on things like the YarnCraft podcast, the Weekly Stitch newsletter, and other projects. It turns out that he wanted to know if I would be interested in being on the Martha Stewart Show with Martha herself.
Well, being the daughter of a crafter who calls Martha her guru, I knew that I could not turn down the opportunity! It would be so much fun to follow in the footsteps of my YarnCraft co-host Liz, who was a guest on Martha two years ago, and I could not wait.
When I got to the set, I was whisked away to my own dressing room, which made me feel pretty cool. (I even got a little goodie bag!) I got hair and make-up, rehearsed with the crew, and then it was showtime! It was a really exciting experience to be on live television (thank goodness I didn’t flub anything!), and Martha even admired my necklace! (Click here for the necklace pattern.)
Click here to watch the fashion show (and find links to the other show segments at the end of the video).
It was a fun experience, and let’s just say, Martha, all you have to do is call me, and I’d be happy to be on the show again!
|Last week I headed out to Los Angeles with Zontee, my coworker in Marketing, and Pete, a videographer we have worked with on many of our recent videos. We were going to visit Vanna White at her home and talk to her about her life, her love of crochet and the yarns that bear her name. I first met Vanna about 12 years ago when I attended the big craft trade show where Vanna emcees the Lion Brand fashion show every year. I remember being impressed with her warmth and her kindness to everyone she met. I knew it would be fun to spend time with Vanna at her home.
Zontee, Pete and I arrived at the gate of her community in the morning. She lives in an area with Mediterranean style homes set close together on quiet tree-lined streets. Her house is lovely and spacious without being showy. Vanna greeted us at the door, hair up in a ponytail, looking delicate (she is surprisingly petite) and beautiful without a drop of make-up. She offered us coffee, Entenmann’s chocolate donuts, and raisin toast. We had just come from breakfast so we thanked her, but boy, those donuts were calling to me anyway! Then Vanna told us to make ourselves at home–to walk around anywhere in the house we wanted to scout out places to film and she went upstairs to get ready.
|Vanna White and her cat, Stella|
We did look around, saw a lovely outdoor deck where we would want to shoot but settled on the living room to start with. What I noticed walking around Vanna’s house was that on almost every horizontal surface were photos of her family and friends. Many of the photos were of her children, now teens, as they grew up.
Before Vanna came downstairs after getting her hair and makeup done, she invited us to come up and look in her closet for clothes we thought she should wear. Did I mention how accommodating and open she is? It’s amazing how many times she asked us what we would like. Her closet was probably the most organized closet I’ve ever seen. As we were looking for a pair of white slacks and sweater, I noticed that although there may have been more of them than we have in our closets, the brands were as down-to-earth as anything we’d wear from the local mall store. The pants we settled on were from White House | Black Market and the top from Banana Republic. Of course there is a section of the closet devoted to gowns like you might see her wearing on Wheel of Fortune, but that was the exception in a wide range of jeans and crew neck tops, which seem to be her favorites.
The interview and the filming were easy. Vanna is so comfortable and natural with people. I think you’re going to love seeing the videos we made. You’ll get to see Vanna talking about things you’ve never heard her say before, and since so many of you have asked if she really crochets, you’ll see her crocheting as well. I don’t want to give too much away but you’ll see for yourself in about 3 weeks.
|Planning the camera angle||A little touch-up|
|The outside space at Vanna’s
|When we left, Vanna walked us
to the door!
We spent several hours with Vanna and got to know her–you’ll be getting to know her soon too! We look forward to sharing our visit.