Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

Image frame

Archive for the 'On The Road' Category

Meeting Moogly, Lily Chin and You. . . and Hosting A Game Show At The Knit & Crochet Show

August 11th, 2015

Pin It

I just returned from the 2015 Knit & Crochet Show in San Diego where Lion Brand Yarn sponsored a lounge area. Knitters and crocheters could rest and chat in the lounge, and I filmed interviews for my Tea With Shira web series.  It was a fun, heartwarming and inspiring three days where I got to meet a lot of my new online friends from all over the world.  We also asked some attendees to participate in a hilarious game show, which you can see at the bottom of this post.

We showed our newest yarns and showcased our exclusive LB Collection® Yarn made up of  Baby Alpaca, Silk, Superwash Merino and Cashmere to mention a few.

lb_co 486SkeinArt 492SkeinArt
 LB Collection® Baby Alpaca (top) and Cashmere (bottom) LB Collection® Superwash Merino LB Collection® Silk

I know as a knitter/crocheter myself, I need to touch and feel yarns before I buy, so this was a perfect opportunity for people to get a taste of yarns that they might not see anywhere else.

I interviewed blogger Tamara Kelly, also known as “Moogly” and discovered the secret behind that wacky name.  I interviewed longtime friend, Lily Chin — best known to you as the world’s faster crocheter, but near and dear to my heart as the person who taught me how to tie my shoes when I was 5 years old. I also sat down with Margaret Hubert, who is so talented, and we shared a heartfelt moment on camera. Look for these interviews in weeks to come!

I also loved seeing people’s creativity, and that they’re using Lion Brand Yarn!

susanandshawl twskc
Love the crochet creativity! Susan, part of the Crocheters of the Lakes Chapter and her shawl (the blue is Vanna’s Glamour®!) Loved this sign!

On our last day, we ventured onto the Marketplace floor for a little trivia game. Winners got skeins from our LB Collection® and our new yarn Scarfie (who doesn’t love free yarn!?) Check it out in the video below!

:: Can’t see the video above? Click here to watch: ::

Tea with Shira Goes on the Road: Come Visit Us at the Knit & Crochet Show in San Diego!

July 14th, 2015

Pin It

Every year some of us from the Lion Brand® team head to the annual Summer Knit and Crochet Show, which is held in various cities across the country. This year, we’re headed to sunny San Diego at the Town and Country Resort, and we’re taking Tea with Shira on the road!

The Knit and Crochet Show is a great conference that’ll be taking place from July 22nd through July 25th. The show offers classes for learning and improving your skills, a marketplace for shopping, and many opportunities for meeting and chatting with other fellow crafters. Speaking of meeting and chatting with folks, you can come by the Tiki Pavilion Lounge (a public meeting space) within the resort, and the Lion Brand/Tea with Shira team will be present with tea, surprise goodies, and new yarns and garments for viewing!

Tea with Shira at the Tiki Pavilion Lounge:
Wednesday 7/22: 12-3pm
Thursday 7/23: 12-3pm
Friday 7/24: 10-12pm

We will have some lovely teas on hand thanks to the great folks at Harney and Sons, a family-owned and operated business that sells affordable, quality, fine tea. In fact, Shira sat town with Emeric Harnery, a 3rd generation family member and manager of the Harney & Sons shop in SoHo, New York City, for her 6th episode of Tea with Shira. Check it out here.

We look forward to seeing you!


*Please note we will not be selling yarns at the show*

Finding Inspiration On The Road

April 20th, 2015

Pin It

When I was a little girl my dad said to me, “Shira, when you find a job you love, you will never work a day in your life.” He really is a wise man.  So, when I meet people and ask them what they do and they tell me they love what they do, I’m really taken by them. Last week I had the chance to meet a whole roomful of people who were passionate about what they do when I had the privilege to be a judge in a competition called Enactus.

Where Do You Find Hundreds Of People Passionate About What They Do In One Place?

Enactus is an organization that gives students at different colleges and universities a platform to present entrepreneurial ideas and business plans to better their community and empower others. It really is wonderful to see the ideas that these kids come up with.  But they’re not only ideas — they actually put them into action.  You see how much effort and time they’ve put into creating business plans and making them come to life! You see their passion when they present. One group talked about how they raised money and started a relationship with a family in Cambodia to help them grow crops and teach them how to sell what they grew.  The group traveled to Cambodia to help one farmer sell his crops and a help him develop a new watering system that they created especially for him. These students love what they do and are looking for that future job that they will be passionate about.

enactus Judge

Judge-y Judge

It was not easy to judge this competition, and I have to admit I felt like Christina Aguilera on The Voice — their future was in my hands.  Not really, but I for sure felt super important.  It’s not easy making decisions like that, deciding if different schools go through or not.  But hearing out all the wonderful business plans, charity work and so much more that these students do, put my mind at ease, knowing our future is made up of people who are super passionate about what they want to do in life or at least what they are doing now and how they want to better the world!

Then off for some fun in Saint Louis. 

I had a day to explore the Saint Louis area. I had never been to Saint Louis, MO.  Beautiful City.  I went to the Saint Louis Zoo! Did you know that the Zoo is free? Well it is and it’s truly beautiful! I stopped at the famous Arch of St. Louis but chose not to go to the top because there was something a bit more pressing to see.  On every trip I go on, wherever I am, I look for yarn. When I was little, when my dad went away he would bring back a snow globe from each place he went to, there began my snow globe collection. I even continued it as I got older. But now I look for yarn wherever I travel! I go into stores that sell Lion Brand to see how the selection looks and I go into small yarn shops as well.

What kind of traveler are you?

What have your best travel experiences been? Do you talk to the locals, see the famous landmarks or go off the beaten path? Do you make it a point to shop for yarn when you’re away from home?

Can We Meet?

I’ll be doing a lot more traveling this year and hope to meet many of you.  I know we share a passion for knitting and crochet so we’ll have a lot to talk about.  Here’s my schedule.

Appearance Schedule for 2015

  • May 21- Atlanta, GA- North Georgia Knitting Guild and Chain Gang Crochet Guild
  • May 28- Long Island, NY- Eastern Long Island Knitting Guild
  • June 15- Greyslake, IL- Greyslake Crochet Guild
  • June 16 – Chicago, IL- Windy City Knitting Guild
  • June 29- Caldwell, NJ- Caldwell Crafting Groups
  • July 22-24- San Diego, CA- Knit and Crochet Show
  • October 8-Merrick, NY- Long Island Knit and Crochet Guild
  • October 19- Chappaqua, NY – Westchester Knitting Guild

Appearance Schedule for 2016

  • February 8- Madison, WI- Madison Knitters’ Guild

My Favorite Moments from the 2014 Crochet Guild of America Conference and Knit & Crochet Show

August 7th, 2014

Pin It
Dinner with friends, from left to right: Evan Blumenthal, Danielle Holke, Jack Blumenthal, Carla Horvath, Mary Colucci, Brandyce Pechillo, Tammy Hildebrand, Kimberly McAlindin.

The fond memories of last month’s 2014 Crochet Guild of America (CGOA) conference and Knit & Crochet Show in Manchester, NH are still fresh in my mind. It was the 20th Anniversary of the CGOA and the Anniversary Celebration Committee planned a sensational event, chock-full of crochet pride.

Once I arrived at the hotel and saw the many crochet squares and yarnbombs decorating the courtyard and lobby, I knew it was going to be a great event.

As in years passed, I am always honored to be able to attend the CGOA Annual dinner and fashion show, an annual event that is always a crowd pleaser. This year it had 250 people in attendance!

I was blown away by the impressive talent of participating members; no surprise that plenty of door prizes and awards were given out.

The shopping floor was a flurry of activity, housing vendors from all over New England and beyond. It was also a great opportunity for me to catch up with all my friends in the knitting and crochet community. For instance, I was able to congratulate Gwen Blakely Kinsler in person on her induction to the CGOA Hall of Fame this year. Like a majority of crafters, she has tremendous love and passion for crocheting and the guild.

My college-aged son, who attended the conference with me for the first time, was quite impressed to see how many people I knew … and who knew me.

During the conference I attended my last in-person Board Meeting with the CGOA. It has been a great pleasure to have been a board member since 2011 and to have been able to participate in these meetings, but I know that I’m leaving the board in good hands.

To end on a brighter note: I took the opportunity to visit one of the mills that produces some of our yarn. I was able to see the process and production in which everything is made. Being able to see the very beginnings of a Lion Brand yarn and the attention to detail that is put into each skein makes me love being part of this family and company.

Our Visit And Photoshoot At Vanna White’s Home

May 29th, 2014

Pin It

In this post Lion Brand’s Creative Director Adina Klein shares stories and behind-the-scenes photos from her recent visit to Vanna White’s home near Los Angeles, CA. Joining her were Lion Brand’s Production Coordinator Karlye Mayer and our lovely photographer Jack.

After twenty years, Vanna is definitely part of the Lion Brand family.  Some of us have been to her home and she’s been to ours. Most recently she attended the company barbecue at our New Jersey headquarters. Going to Vanna’s house is more like visiting a friend than visiting a celebrity–well, maybe, except for the fact that her house is nicer than most of our friends’ houses. And even though she has a beautiful home with spectacular views, there’s something so down-to-earth about it–just like Vanna.  Vanna even made us breakfast and let us into her closet to pick clothes for her for the shoot.

You’d think her closet would be filled with glamorous gowns, but it was actually filled with an assortment of jeans, slacks, sweaters and t-shirts! We hung out in her bedroom, playing with her cat, Stella, while she had her hair done. We walked around the house, while she got dressed, looking for great spots to photograph.  In case you couldn’t tell, we felt right at home.  You’d never know she is one of the most well-known celebrities in the world!

One thing we love about Vanna is that she’s always calm, always gracious, and always kind.  It made it a lot easier for us to get great photos of her because she puts everyone at ease.  Now that we’re back home, we’ll be editing the photos and finalizing the patterns for the beautiful afghans and garments we shot and soon you’ll see the results of the day we spent with Vanna.