Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

Image frame

Archive for the 'On The Road' Category


Awesome Customer Projects Across the Country

October 26th, 2012

Pin It

One of my favorite parts of attending yarn conventions and fiber festivals across the country is that I get to talk to Lion Brand customers face-to-face. Sometimes, customers will also come to show us their favorite projects in Lion Brand yarns. It’s always exciting to see what you, our customers, do with our yarn and your creativity. Here are just a few photos from events I’ve been to:

Click on the photos to see them full-screen. Then use the left and right arrows to scroll through them; click the X in the top-left corner to exit. If you’re viewing this blog post in your email or RSS reader, you may need to click the title to see it with full functionality on our website.

Want to show off your latest Lion Brand creation? Click here to browse our online customer gallery and share your own project photos with us!

Or stop by the Lion Brand booth at one of these conventions!

Related Links:


Preserve and Discover the History of Knitting & Crochet

October 17th, 2012

Pin It

Recently I was invited to the Knitting Heritage Museum Symposium in Madison, Wisconsin. The symposium, which takes place in November, focuses on preserving the history of knit and crochet.

The whole symposium is about history, which I’m very fond of. I love my family history and I love Lion Brand history and that’s what intrigues me about this opportunity. The museum contains many historical knit and crochet pieces on display for anyone to see. I treasure the pieces I have from Lion Brand and make sure that they are preserved in our archive.

At the event, I’m looking forward to broadening the knowledge I have of knit and crochet history. I already know a lot about Lion Brand history but I want to learn more about knit and crochet history. I think it’s important to collect things, archiving them and cherishing them and giving other people the opportunity to experience them. Sharing with others is inspiring and is something I always try to do.

I’m also excited get to have a meet and greet with the Madison Knitters Guild while I’m there. As a member of the board of directors of the Crochet Guild of America, I’m always pleased to meet with guilds all over the country. I can’t wait to meet  such a large guild from Wisconsin.

If you’re as interested in the history of yarn crafts as I am, I hope you’ll also consider attending.

Knitting Heritage Museum Symposium
November 8-10, 2012
Wisconsin Historical Society
Madison, Wisconsin 53706
Click here for more information and to register.


Laughing & Learning at the Knit & Crochet Show

October 4th, 2012

Pin It

Last month, a few members of the Lion Brand team and I had the pleasure of attending the Fall Knit and Crochet Show in Reno, Nevada. The show offers many classes as well as a marketplace, featuring unique and wonderful products from many different companies. We also gave out 500 goodie bags to people who signed up for classes, and it was great to see people walking around the show with them.

Lion Brand had a booth at the show, and it was so much fun for me to speak with the attendees and hear their feedback. We got to show them our new colors and new yarns and everyone especially loved the new Bonbons multi-packs. It was really exciting to see the expressions on their faces when they got to see it up close and personal. I told everyone that I thought they were so cute I put them in a candy dish in my house!

(more…)


A Behind-the-Scenes Look at How Homespun Yarn is Made

July 9th, 2012

Pin It

Recently, Jack and I went to the Knit & Crochet Show, a wonderful yarn festival held by The Knitting Guild Association and Crochet Guild of America. I’m always happy when the Knit & Crochet Show is held in Manchester, New Hampshire, because it means that in addition to seeing all of my yarny friends (and experiencing the beauty of converted mill buildings like the one shown in the slideshow below), I get to take a drive out of town to visit the mill that produces our Homespun and Silky Twist yarns.

Homespun: An American-Made Yarn

Over the years, I’ve posted about our visits, and since I often get requests for a look at how this yarn is made, I’m happy to share some photos from our latest visit to New Hampshire and the mill.

Built in 1864, the mill is a facility that’s steeped in New England’s rich textile history, and we’re proud that it makes some of our most popular products. Secret tip: Look out in the coming weeks for an announcement about a brand NEW product from Lion Brand that is also made at this location.

If you want to learn more about Homespun, click here to pick up a copy of our book, The Story of Homespun. 


Our 2012 Fashion Show: Emerging Designers from Around the Globe

April 1st, 2012

Pin It

Early each year, Lion Brand hosts our annual fashion show, showcasing the amazing things that can be done with yarn. For me, it was a special fashion show, not only because I got to co-host the show with our spokesperson, Vanna White, but also because of the unique designs we featured.

This year, we worked with design students and emerging designers from all over the world (from Paris, Tokyo, Helsinki, New York, San Francisco, and more) who created spectacular, one-of-a-kind pieces out of your favorite Lion Brand yarns. They explored the theme, “Yarn Is Art.”

These designers and design students truly showed just how incredible yarn creations can be, and we hope you’re as inspired by their creativity and energy as we are.

Click here to learn more about the designers and their creations.

Related links:


My First Trip to Stitches West: Sharing the Lion Brand Experience on the West Coast

March 12th, 2012

Pin It

This is a guest blog post from Michelle, manager of the Lion Brand Yarn Studio, our flagship store in NYC. Michelle, Brandyce, and Zontee hosted the Lion Brand booth at Stitches West at the end of February. 

This was my first-ever trip to a Stitches show, and it was a fabulous experience! Being the Studio Manager means that I spend a lot of my workday at a computer screen, and I don’t usually get out onto the sales floor as often as I’d like to. So Stitches was a welcome change. I got to talk to so many lovely people and see all kinds of beautiful garments and other handmade items. It was like being in a living, moving art gallery! And with the Stitches Fashion Show and so many interesting knit & crochet pieces roaming around, my to-do list grew about a foot!


Keep your mouse over the slideshow to read the captions. Please note: If you’re viewing this blog post in your email or RSS reader, you may need to click the title to view it online.

I really enjoyed being able to chat with customers and hear your feedback. Lots of folks had had the chance to visit the Lion Brand Yarn Studio, and all of your kind comments were and are greatly appreciated! We do our best to make sure you have a great time when you visit us, so to hear so many nice things on the opposite coast is a real boost. And of course we love to hear your feedback and suggestions. It’s great to hear what you’re excited about…even if we had to tear you away from Amazing Man first! (Sorry ladies, he’s spoken for!)

The best part about going to the show is seeing old friends and making new ones! Can’t wait to see you all next time!!

If you’re attending Stitches Midwest or Stitches East later this year, look for the Lion Brand booths there!

Related links:


Watch Our Mini-Fashion Show on the Martha Stewart Show

December 8th, 2011

Pin It

Last week, David asked me what I was doing on Monday. I was sort of puzzled at the question, since as usual, I would be here in the office, working on things like the YarnCraft podcast, the Weekly Stitch newsletter, and other projects. It turns out that he wanted to know if I would be interested in being on the Martha Stewart Show with Martha herself.

Well, being the daughter of a crafter who calls Martha her guru, I knew that I could not turn down the opportunity! It would be so much fun to follow in the footsteps of my YarnCraft co-host Liz, who was a guest on Martha two years ago, and I could not wait.

When I got to the set, I was whisked away to my own dressing room, which made me feel pretty cool. (I even got a little goodie bag!) I got hair and make-up, rehearsed with the crew, and then it was showtime! It was a really exciting experience to be on live television (thank goodness I didn’t flub anything!), and Martha even admired my necklace! (Click here for the necklace pattern.)

Click here to watch the fashion show (and find links to the other show segments at the end of the video).

It was a fun experience, and let’s just say, Martha, all you have to do is call me, and I’d be happy to be on the show again!


Our Visit with Vanna White

November 29th, 2011

Pin It
Last week I headed out to Los Angeles with Zontee, my coworker in Marketing, and Pete, a videographer we have worked with on many of our recent videos. We were going to visit Vanna White at her home and talk to her about her life, her love of crochet and the yarns that bear her name. I first met Vanna about 12 years ago when I attended the big craft trade show where Vanna emcees the Lion Brand fashion show every year. I remember being impressed with her warmth and her kindness to everyone she met. I knew it would be fun to spend time with Vanna at her home. 

Zontee, Pete and I arrived at the gate of her community in the morning. She lives in an area with Mediterranean style homes set close together on quiet tree-lined streets. Her house is lovely and spacious without being showy. Vanna greeted us at the door, hair up in a ponytail, looking delicate (she is surprisingly petite) and beautiful without a drop of make-up. She offered us coffee, Entenmann’s chocolate donuts, and raisin toast. We had just come from breakfast so we thanked her, but boy, those donuts were calling to me anyway! Then Vanna told us to make ourselves at home–to walk around anywhere in the house we wanted to scout out places to film and she went upstairs to get ready.

Vanna White and her cat, Stella

We did look around, saw a lovely outdoor deck where we would want to shoot but settled on the living room to start with. What I noticed walking around Vanna’s house was that on almost every horizontal surface were photos of her family and friends. Many of the photos were of her children, now teens, as they grew up.

Before Vanna came downstairs after getting her hair and makeup done, she invited us to come up and look in her closet for clothes we thought she should wear. Did I mention how accommodating and open she is? It’s amazing how many times she asked us what we would like. Her closet was probably the most organized closet I’ve ever seen. As we were looking for a pair of white slacks and sweater, I noticed that although there may have been more of them than we have in our closets, the brands were as down-to-earth as anything we’d wear from the local mall store. The pants we settled on were from White House | Black Market and the top from Banana Republic. Of course there is a section of the closet devoted to gowns like you might see her wearing on Wheel of Fortune, but that was the exception in a wide range of jeans and crew neck tops, which seem to be her favorites.

The interview and the filming were easy. Vanna is so comfortable and natural with people. I think you’re going to love seeing the videos we made. You’ll get to see Vanna talking about things you’ve never heard her say before, and since so many of you have asked if she really crochets, you’ll see her crocheting as well. I don’t want to give too much away but you’ll see for yourself in about 3 weeks.

Planning the camera angle A little touch-up
The outside space at Vanna’s
house
When we left, Vanna walked us
to the door!

We spent several hours with Vanna and got to know her–you’ll be getting to know her soon too! We look forward to sharing our visit.


Yarn Lovers at Citi Field

October 2nd, 2011

Pin It

Regular readers of the blog know that I am a big sports fan, and I love when I get to combine my love of sports with my love of yarn. It’s the end of Stitch N Pitch season, and as usual, it’s been a season full of great baseball and lots of yarncrafting. Here in New York, I was proud to once again serve on the organizing committee and to be able to attend a game at Citi Field with my fellow yarn lovers. Citi Field is a truly special place, and this year, the committee and I, along with hundreds of knitters and crocheters yarnstormed (or “yarn bombed”) the stadium in Mets colors. Then we sat down for the game and enjoyed our crafting while watching the game. As a special bonus, the committee and I got to go out on the ball field, and I even got to meet Mr. Met.

Check out some of the photos from the event below!


If you’re reading this blog post in your email, please click on the title of the blog post to view the full blog post and slideshow online.


Baseball + Yarn = The Perfect Double Play

August 28th, 2011

Pin It

Play Ball! August is wrapping up, which means we’re heading into the home stretch of this year’s Stitch N Pitch season. If you’re not already familiar with it, Stitch N Pitch is an event organized by the National NeedleArts Association that brings yarn crafters to major league ball games. As someone passionate about both yarn and sports, there is nothing I love more than to see people yarn crafting supporting local sports.

Upcoming games in September:

Sept 10 – Chicago White Sox
Sept 13 – New York Mets
Sept 15 – Cincinnati Reds
Sept 25 – Detroit Tigers

As we get to the end of Stitch N Pitch season, I hope that those of you who have already attended your local Stitch N Pitch games had a great time, and I hope you’ll leave a comment sharing your experiences.

Stitch N Pitch in New York
My fellow New York Stitch N Pitch committee members and I have been working hard to top last year’s event, during which we set the World Record for most people crocheting in one place. This year, we’re planning–with the help of yarn crafters like you–to yarn storm (or “yarn bomb”) Citi Field. If you’re in the NYC-area, click here to learn more about how you can drop off swatches at the Lion Brand Yarn Studio in Manhattan and come to our seaming party to help seam up the swatches into pieces that will decorate Citi Field! I am extremely excited for everyone to see the yarn storming that will place at Citi Field. It will truly be something to see.

So come one, come all as we cheer on the New York Mets as they battle the Washington Nationals. Again, the game is September 13 and it starts at 7:10 pm. To purchase tickets for the game, visit the Lion Brand Yarn Studio.

Related links:

css.php