Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'On The Road' Category

Being A Part of the Family – My Story by Gabby Blumenthal

February 27th, 2014

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Gabby Blumenthal, 20 year old college student and the daughter of Jack Blumenthal, Senior VP of Lion Brand Yarn Company, shares her story of growing up in the family that started Lion Brand Yarn Company. She recently attended the annual Craft and Hobby Association trade show with her Dad, and talks about her experience.

Family picture.
Family picture taken in 1999.  Pictured from left to right: Dean, David, Isidor, Gabby, Jack, and Reuben Blumenthal.

When I was a little girl, my Dad would come home from work, loosen his tie and tuck me into bed with a story. Now, my Dad’s stories were far from conventional. For one thing, he was terrible at make-believe and couldn’t tell a princess from a portal. So, telling me all he knew how to tell, my Dad would talk at length about his own life-long adventures. I can’t tell you how many times I heard about how he got stuck in an international airport, or when he was babysitting a cat and, not to ruin the story or anything, but the poor cat died.

When these “epic” tales wore thin, my dad started on the family tree. I heard about everyone from Great, Great Grandpa Reuben to my own Grandfather, George, whom I never had the chance to meet and am honored to be named after. I heard about how Dad wanted to go into Lion Brand since he was four years old, always knowing that he was passionate about having a career in the yarn industry.


The 7 Wonders of the Yarn World – revealed!

January 10th, 2014

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UPDATED 7 Wonders Collage

Lion Brand Yarn Company Showcases “The 7 Wonders of the Yarn World” at CHA Winter Tradeshow

We’re at the Craft Hobby Association (CHA) Winter 2014 tradeshow in Anaheim, CA this weekend and our big secret is now out! Keep watching here as we reveal “7 Wonders of the Yarn World” — a fiber art installation that includes large-scale yarn sculptures representing the 7 wonders of the world.

The 7 Wonders of The World sculptures were designed by fiber artist Nathan Vincent. Each sculpture represents a different technique found in knit or crochet. The installations that represent the “7 Wonders of the Yarn World” theme stand about 5 feet high or taller, and include marvels such as the Great Wall of China crocheted with granny squares, an embellished knit Taj Mahal, a lace crocheted Leaning Tower of Pisa, a crocheted Lion Sphinx, and more.

Keep watching here as more photos get added to our gallery.

Visiting the Happily Hooked on Crocheting Club

December 6th, 2013

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For over 30 years working at Lion Brand as a traveling salesperson, it has been one of my greatest joys to witness the growth of the many crafting communities all over the United States. I have always felt immeasurably proud to be a part of a company that enables people to find happiness in each stitch and a sense of accomplishment in every final product.Recently, I was given the opportunity to speak at the Happily Hooked on Crocheting Club, the Connecticut Chapter of the Crochet Guild of America. This group started in 2001 as a bunch of crafters who wanted to get together and share their love for crochet. Now they have expanded to an organization “dedicated to preserving, promoting, and teaching crochet” within the Tri-State Area; it was like looking into Lion Brand’s past.At the end of my talk, the president presented me with a personalized honorary membership, for all of the hard work, passion, and inspiration Lion Brand has helped give the crafters of today.  irene-ariel
Irene and Ariel in a sweater she made.

Following the event, there was a “show and tell” parade of garments made by members who used Lion Brand yarn, ending in the biggest surprise of all: my longtime, good friend Irene Iannelli had brought her young daughter, Ariel, that day to model some of her own garments!

Nothing gives me more pleasure than seeing how our product has transformed itself into a handmade sweater thanks to an imaginative crafter. Seeing members of Happily Hooked on Crocheting Club enthusiastically welcome Lion Brand and myself into their community makes visiting knit and crochet guilds across the nation all the more worthwhile.

Meeting a Living Legend of the Knitting Industry

November 18th, 2013

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With Janet (pictured left) and the other ladies from the Guild

As a fourth generation member of a family-owned business, I’ve always been fascinated with the “living legends” of the yarn industry since, like me, many of them have been involved in the business for 30 or 40 years.

At the Knit and Crochet show last month, I had the pleasure of meeting Janet Johnson Stephens, who won the Honorary Lifetime Member award from the Knitting Guild of America. 

The very talented Janet Johnson Stephens is a particularly influential person. Not only is she a dedicated crafter, but she is an accomplished teacher and designer.


Getting Nostalgic at the Knit and Crochet Show

October 25th, 2013

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Rita Weiss induction into Crochet Hall of Fame.One of my favorite shows to attend has always been the Knit and Crochet Show.  And earlier this month during Crochet Guild of America’s Professional Development Day, I got to hear my fellow colleagues and peers in the yarncraft industry speak about what we’ve all learned this past year.  What always excited me about this show was hearing other people, who were just as passionate as I was about yarn, talk about what they love.

It always felt like a family coming home for the holidays, reuniting and catching up what everyone has been doing since the last show. It was this experience I always look forward to the most.

Crochet Hall of Fame

This year was particularly special because I got to see Rita Weiss be inducted into the Crochet Hall of Fame. It reminded me of the reason why I work in this business and at Lion Brand. She has served as my role model, and was the reasons why Lion Brand got involved with the Crochet Guild of America. How she has become a household name and what she has done for the yarncraft industry is what I hope that Lion Brand will one day become.

Lion Brand Home Movies

Not only that but because I travel so much it also gives me a chance to see what Lion Brand has been working on this past year. When videos of my family and I talking about Lion Brand and Vanna White giving Lion Brand’s annual proceeds to St. Jude’s Children’s Hospital, it brought a tear to my heart knowing I was seeing on screen what I always want our customers to know about Lion Brand. Just like a family, we are taught to be generous and to care about others, but most of all that family comes first.

Knit and Crochet Fashion Show

This year I also got to see I got to see Lauren and Brandyce model for the Lion Brand segment of the Crochet Fashion show. It always impresses me how much our employees go above and beyond when it comes to showing their love for Lion Brand. Whether it’s working behind a desk or working the runaway to model this year’s designs.

I can hardly wait what the next show will bring but I do hope to see some of you in July…

Want to check out a Lion Brand booth near you?  We’ll be in Hartford, Connecticut for Stitches East from November 10-11!