It’s your time to shine and win BIG! Lion Brand is thrilled to announce the launch of our exciting new contest, Show Us Your Glow! This is your chance to craft with Lion Brand’s DIY Glow Yarn—a material that doesn’t just stand out, it lights up! It may look like ordinary yarn, but don’t be fooled—it glows in the dark.
Whether you are a seasoned pro or just picking up your hooks and needles for fun, we want to see how you’ll make DIY Glow Yarn your own.
Glow big or glow home!
With its glow-in-the-dark magic, DIY Glow Yarn takes your projects to the next level, dazzling by day and glowing by night. It’s time to think outside of the box. From cozy scarves and vibrant shawls to statement-making sweaters and one-of-a-kind accessories, there’s no limit to what you can create to win.
This giveaway is about more than just crafting; it’s about inspiring your community of makers using Lion Brand DIY Glow.
• Find Your Spark: Discover glow-tastic ideas and project tutorials weekly, on the Lion Brand Yarn YouTube channel. • Share Your Work: Be featured on our social channels and celebrated by yarn lovers everywhere. • Light Up the Community: Spread the joy of creativity—one project at a time. • THE PRIZES: Show Us Your Glow for your chance to win big.
Pick up your DIY Glow Yarn—available online and in stores.
Craft your glow-worthy creations and post your progress along the way.
Share your final project on Instagram using the hashtag #LionBrandGlow and tag @LionBrandYarn. Or upload your images HERE!
Get your community involved—your friends and family can rally around your creation by voting on The Show Us Your Glow Competition page and sharing their support for your finished objects (FOs) on Instagram.
Contest begins on February 5th, 2025, at 9:00 a.m. Eastern Time (“ET”) and voting ends on March 19th, 2025, at 11:59:59 p.m. ET.
Enter as many times as you would like by that date! *You may enter more than once. Just please make them separate posts or uploads!
Prizes
The top 10 finalists will be announced and celebrated on March 26th.
Grand Prize and Runner Up winners will be chosen on or about March 31st, 2025. The winners will be announced on April 2nd, 2025.
Prizes sent out within 1-2 weeks of the end of the contest. The Grand Prize winner and Runner-up will be chosen by a panel of judges and will be awarded based on creativity. The “Fan Favorite” will be selected based on the results of the vote.
Grand Prize: $2,500! This cash prize will be awarded to the grand prize winner.
Additional Prizes: • Runner-up: $500 for the runner-up. • Fan Favorite: A bundle of Lion Brand Yarn will be awarded to the “Fan Favorite” winner based on the results of the vote.
Voting: Rally Your Community!
Once you’ve shared your creations, it’s time to get your audience involved! The more votes you gather, the closer you are to winning the “Fan Favorite” prize.
To make it easy, we’ve created a special “Vote for Me” graphic that you can post on Instagram. Share it along with the link to the voting page to encourage your followers, friends, and fellow makers to support your entry. Every vote counts—so spread the word and shine!
Tip: You can add the voting link to your bio or Instagram Stories so your audience can find it easily!
Need Some Glow-spiration?
Check out our DIY Glow patterns! New tutorials and project ideas featuring DIY Glow Yarn will be arriving on our social channels every week. From easy beginner projects to more advanced creations, we’ve got something for everyone.
Contest Rules – Lion Brand Show Us Your Glow Contest
NO PURCHASE, PAYMENT OR OBLIGATION REQUIRED. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. ALL FEDERAL, STATE, LOCAL, AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED.
Eligibility: The LION BRAND Show Us Your Glow Contest (“Contest”) is open to individuals who are legal residents of the fifty (50) states of the United States and the District of Columbia age 18 or older as of the date of entry, and who are registered users of the Instagram platforms who follow Lion Brand Yarn (@LionBrandYarn). Participants must set their accounts/profiles to “public” in order for the entry submission to be eligible. Persons who are immediate family members (parents, children, siblings, spouse) of, or live in the same household as, employees or directors, or are themselves employees or directors, of Orchard Yarn and Thread Company, Inc. DBA Lion Brand Yarn Company, or any of their respective parents, subsidiaries, affiliated companies, advertising or promotion agencies are not eligible to participate. By entering and using the Contest hashtags, you agree to these Official Rules and to all decisions of Sponsors, which are final and binding. Orchard Yarn and Thread Company, Inc. DBA Lion Brand Yarn Company, 125 Chubb Ave, Suite 300 , Lyndhurst, NJ 07071, is the sponsor of the Contest (“Sponsor”).
Timing: The Contest begins on February 5, 2025, at 9:00 a.m. Eastern Time (“ET”) and ends on March 19, 2025, at 11:59:59 p.m. ET (“Contest Period”).
To Enter: No purchase necessary to enter or win. Registering on the Instagram platform is free. To enter, take a photo of your DIY Glow project and upload the photo to your Instagram account during the Contest Period with #LionBrandGlow and tagging @lionbrandyarn or upload your photo through the official contest voting page. Your photo topic can be anything related to DIY Glow yarn. Teams or groups may not enter. Photos and captions must meet all terms and conditions of the Instagram platform. No professional photography allowed. Photos should not prominently display trademarks or copyrighted works of third parties. The yarn shown in the photo does not have to be LION BRAND® yarn. If a photo includes a minor child, a parent or guardian of that child must be the entrant. Photos do not have to have been taken during the Contest Period. By submitting a photo with the Contest hashtag, you affirm and represent that you took the photo submitted in the entry and own all rights in it, and you affirm and represent that you have permission from each individual appearing in the photo to submit the photo as an entry into this Contest. If your photo is selected as a winner in the Contest, Sponsors may require signed releases from all such individuals appearing in the photo as part of the confirmation process, and Sponsors may disqualify any potential winner who is unable to provide such releases. By posting a photo to the contest page or to Instagram with #LionBrandGlow to enter the Contest, you hereby grant to Sponsors a perpetual, worldwide, irrevocable, royalty-free license in and to the photo, so that Sponsors have the right to use, not use, display, post, publish, copy, edit, and create derivative works from the photo submitted in the entry in any and all media, worldwide, without limitation or further obligation to you or any other party. By submitting a photo in the Contest, you confirm and represent that your submission does not violate the intellectual property rights or other rights of any other person or entity. Obviously non-responsive photos will be disqualified in the sole discretion of Sponsors. Photos containing or depicting nudity, violence, discrimination, or other content deemed inconsistent with the LION BRAND® brand, as determined in the sole discretion of Sponsor, will be disqualified. Sponsor may randomly select entry photos to feature on their social media sites and websites from time to time both during and after the Contest Period. By submitting an entry into the Contest, you specifically agree to such use. Entries generated by a script, macro, or other automated means are not eligible. If you are entering using a mobile device, standard data charges may apply from your carrier.
Selection and Notification of Winners: A panel of experts from Sponsor will judge all eligible entries received during the Contest Period and will select a first and second place winners based on the creativity of the yarn subject depicted in the photo as well as the quality and composition of the photo submitted in the entry. The “fan favorite” will be selected by popular vote using a third party voting software. This is a contest of skill. Your odds of winning depend on how your entry photograph compares to the others received during the Contest Period in light of the judging criteria. Sponsor Lion Brand Yarn will post the names/handles of the top ten potential winners on its Instagram page and tag the top ten potential winners before 5:00 p.m. ET on March 26, 2025. Sponsor will also send a direct message via Instagram to the first, second, and fan favorite winners by 5:00 p.m. ET on April 4, 2025. Participants are solely responsible for checking their direct messages and the Lion Brand Instagram page to see if they are a winner. Potential winners must respond to the direct message before 5:00 p.m. ET on April 4, 2025, providing a full name, mailing address, e-mail address, and telephone number. Potential winners must sign and return a Declaration of Eligibility and Liability/Publicity Release (except where prohibited) within seven (7) business days of receipt in order to formally claim the prize. If a potential winner fails to timely respond to the potential winner post or direct message with the required contact information via e-mail, or if a potential winner fails to submit the signed documentation within the designated time period, or if a potential winner is found to be ineligible or not in compliance with these Official Rules, then that potential winner will be disqualified, the prize will be forfeited, and the entrant with the next highest score from the judges will be notified as a potential winner in accordance with these Official Rules. Sponsor reserves the right not to award a prize if it is unable to confirm a winner in the Contest for a given prize after four attempts.
Prizes: One (1) First Prize winner will receive $2500. Total approximate retail value of all prizes is $3050. Gift cards are subject to all terms and conditions generally applicable thereto. All applicable taxes on prize are the sole responsibility of winners. No cash in lieu of prize or substitution of prize. Prizes are non-transferable prior to award and must be accepted as awarded. Prize will be shipped to the winners’ mailing address provided in the confirmation documents within four to six weeks following confirmation. Returned prizes will not be awarded.
The names of the winners will be posted on the Lion Brand Yarn Instagram page and across Lion Brand’s marketing channels. Or, to receive the names of the prize winners by mail, send a self-addressed stamped envelope, for receipt before April 4, 2025, to Orchard Yarn and Thread Company, Inc. and LION BRAND Show Us Your Glow Contest Winners List, 125 Chubb Ave, Suite 300 , Lyndhurst, NJ 07071. Allow 4-6 weeks following the close of the Contest or receipt of request, whichever is later, for delivery of Winner List.
Other Considerations: By accepting a prize, winners agree that Sponsors and those acting under their authority may use winner’s name, Instagram account, biographical information, the photo submitted in the entry, and any comments or statements made by winner relating to the Contest for advertising and promotional purposes without further consideration, unless prohibited by law. BY ENTERING, YOU AGREE THAT SPONSOR, INSTAGRAM, THEIR RESPECTIVE PARENTS, SUBSIDIARIES, AFFILIATES, ADVERTISING AND PROMOTION AGENCIES, AND ALL OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS, WILL HAVE NO LIABILITY WHATSOEVER FOR ANY INJURY, CLAIM, LOSS OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING DEATH, AND PROPERTY, DUE IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM PARTICIPATION IN THIS CONTEST, THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF ANY PRIZE, OR PARTICIPATION IN ANY PRIZE-RELATED ACTIVITY. The Contest is void in all jurisdictions where prohibited.
Miscellaneous: In the event of a dispute, entries will be deemed made by the individual whose social media account was used to post the entry photo. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the Instagram account associated with the winning entry. If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, human error, issues with the Instagram platform, or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserve the right in their sole discretion, to disqualify any individual who may have tampered with the entry process, and to cancel, terminate, modify or suspend the Contest, and to select winners from among the eligible entries received during the Contest prior to such event. Sponsor reserve the right to void suspect entries, in their sole discretion. The use of multiple Instagram profiles by a single individual to generate additional entries is prohibited and will result in the disqualification of any such individual found to be using such methods from participation in the Contest, as determined in the sole discretion of Sponsor. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries or other communications. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, mobile device, software, failure of any entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer or mobile device related to or resulting from participation or downloading any materials in the Contest. Sponsor is not responsible for late, lost, illegible, incomplete, stolen or misdirected mail, e-mail or other communications. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram.
Lion Brand Notebook ®
