Many of you have already taken a look at the 32 fabulous winning designs of the 3rd Annual Vanna’s Choice Contest — but we thought our Grand Prize winner deserved a closer look! Below, check out our video highlighting all the interactive features of the Kid’s Farmyard Activity Book by Alison Grosvenor of Surrey, BC,…

Summer is the perfect time for making a breezy crochet garment. To celebrate, we’re having a crochet-along (a virtual event where we all make the same pattern, with the support of hundreds of other crocheters)! Our friend Kendra, who hosted last year’s Beach Cardi CAL, is back to host. Before we get started, we want…

Jean Leinhauser’s first job out of the University of Iowa was the public relations director for the Hobby Industry Association in Chicago, her first job out of the University of Iowa with a degree in journalism; little did she know that it would start her on a path to become a leader in the world…

World Wide Knit in Public Day is nearly upon us! World Wide Knit in Public Day (June 11th, with celebrations all week long) is a holiday when knitters, crocheters, and all lovers of yarn are encouraged to take their crafting with them out into public. Here are 3 great ways to celebrate this yarncraft holiday: 1)…

Crafters everywhere know the importance of being focused while you work – but many of us like to have a little something interesting on in the background. Podcasts are a great source of entertainment, and can even help you with your crafting! One of the many free goodies on the Lion Brand website is our…

Love reading about the world of yarncrafting? If you have been enjoying the Lion Brand Notebook, check out these blogs that we love to read! [As always, highlighted text is clickable.] The Crochet Dude Blogger, crochet designer, and author Drew Emborsky provides unique insight on the crafting for men and crafting in general with his…

What style of crafter are you? Some work up a swatch for every project, and others grab the yarn and dig right in. It’s a little like the difference between rehearsing for a play and doing improvisation. Rehearsed crafting is generally a great approach – it means you know how much yarn you’ll need before…

Earlier this month, I had the pleasure of meeting with the Long Island Knitting Guild. I always love speaking to ladies who are as passionate about yarn as I am; it creates such a wonderful rapport and allows for great questions. As I was leaving the meeting, one of the ladies presented me with three…

Alice of OMG! Heart has written a wonderful review of our retail store, the Lion Brand Yarn Studio [LBYS] in NYC. Not only do her kind words make us blush, but they also highlight some of our favorite aspects of the store. Alice writes: It’s the perfect combination of local yarn shop along with what…

In response to the devastating tsunami and earthquake in Japan, many crafters have asked us how they can help. As crocheters and knitters, it is our natural inclination to want to donate handmade goods. However, I want to encourage you not to try to donate your goods directly to Japan at this time. As pointed…