One of the great things about having a large family is that someone is always working on a great knit or crochet project. My aunt Amy recently posted this adorable knitted bear on her blog. She used Homespun in the Ocean colorway and a pattern from Susan B. Anderson’s Itty-Bitty Toys. The result is a…

I snapped this photo of our marketing team (minus me behind the camera) last week.  What are they doing?  Why, assessing retail trends in the seasonal aisle of a craft store, of course! I wanted you to meet the team and to show that we do love our work, we wear a lot of hats…

Then (1996) We printed 5,000 copies of our first consumer catalog.  It was a 6 page black and white fold-out which included an order form.  We had 16 types of yarn, 5 of which were different versions of Jamie, a popular baby yarn.  We offered 9 different kits but no free patterns.  There were two yarns…

A few weeks ago, I had the pleasure of speaking to the wonderful women of the Westchester Knitting Guild. It is always a delight to speak to this guild because they are so full of passion and excitement. During my presentation I showed them all of the new products Lion Brand has to offer, as…

If you could knit or crochet anything for anyone, what would it be and who would it be for? Would it be someone famous or someone close?  Would it be something simple or something intricate? Let your mind wander and don’t think about the limits of reality.  It’s your wish, so go for it! I…

A few weeks ago, Claire (of the Lion Brand Yarn Studio) and I attended Stitches West, a knitting/crochet/yarn expo out in Santa Clara, CA. We left just in time to miss the big blizzard in the Northeast, and it was nice to see flowers blooming and sunny (albeit chillier than this New Yorker expected) skies…

One of the few pitfalls of my job here at Lion Brand is that as people call and write with questions about patterns, I get exposed to lots and lots of great patterns, all of which I want to make right now. I actually have a folder in my browser toolbar where I drop all…

You never know where you will see knitted and crocheted items. Last week I went to an off-Broadway show and found a small café section that had tables and chairs that were all crocheted with vibrant geometric designs. This made my night even more enjoyable. The level of creativity and cleverness that people have never…

Recently, I had the pleasure of being invited back to my alma mater, New York University, to speak to the Stern School of Business’s Scholars, a group of the top students in their respective class years. I was asked to share my experiences as the president and CEO of Lion Brand Yarn Company for the…

Lion Brand unveiled a giant menagerie of exotic animals made of yarn at the Craft and Hobby Association convention in Anaheim, California last week. These one-of-a-kind animals were created from a variety of our yarns available at Wal-Mart and retail craft chains including Jo-Ann and Michaels. The yarns, including Homespun, Fishermen’s Wool, Vanna’s Choice and…