We are so excited to introduce the newest face of the Lion Brand Community! Meet Miriam. She’s a 13-year-old tween who caught the crafting bug! Miriam hosts our new series, ‘Made by Miriam’, perfect ideas for crafting for kids! She loves everything DIY. Whether it’s finding time to craft and forget the worries of homework,…

We’re thrilled to welcome writer, editor & crafter Alanna Okun for a signing of her first book, ‘The Curse of the Boyfriend Sweater’. She’ll visit the Lion Brand Yarn Studio in Manhattan on Thursday, March 29th from 6:30pm – 8pm. She’ll read from her book, and be available to sign copies purchased at our Studio.…

When you’re crafting well and often, you might start to wonder, what’s next? If your hobby is becoming serious, you could consider turning a profit! Some crafters find success creating a part-time gig. Others thrive by devoting considerable energy, and realize a full-time opportunity! Whatever your goals, you can spend time doing what you love…

Lion Brand is making waves across the pond! The UK Craft Business Awards honoured Lion Brand in two new categories. We couldn’t be more excited! The Craft Business Awards are the biggest in the business, and they rolled out over a dozen new categories for 2018. They award companies of all sizes, for all kinds…

While we here at Lion Brand have always known that crafting is for everyone, society says otherwise. Gendered stereotypes have persisted as long as we’ve seen yarn in the media. The idea that crafting is for romance-less introverts has been reinforced until it’s become a classic punchline. But social media is changing the way we…

Meet Feels Like Butta! We’re thrilled to add this new yarn to our stash! Cast on the velvety feel of chenille, without the challenges. Colors range from perfect pastels for babies to high-fashion tones for adults. With 18 options, there’s a hue for every project! 100% Polyester, you can machine-wash & -dry for easy care.…

We had a very special Tea with Shira this month, and we wanted to share, in case you missed it. Shira hosted local knitter & recent social media celebrity Brooklyn Boy Knits! Brooklyn Boy Louis Boria is always knitting on the train, and on this particular ride, American Idol & Broadway star Frenchie Davis snapped…

The lovely London Kaye has been yarn-bombing her way to crafting stardom for several years, and we here at Lion Brand are thrilled to be collaborating with her in a big new way! Her work has been recognized by big brands, and by passers-by who are inspired to take selfies with her street art. We’ve…

Though the first week of February is in the books, that doesn’t mean we can’t join in the crafty fun! There are some fabulous social media crafting challenges going on this month, and it’s easy to join in. Whether you’re on Twitter, Facebook, or Instagram, we’ll give you all the deets for how to participate.…

These days, it seems like we can’t turn around without having fallen ‘off’ trend and out of style! The fashion industry is enormous, with one report estimating as much as $250 Billion spent in the United States alone! Furthermore, big companies now imaging 52 ‘mini-seasons’ a year. How can we possibly keep up? Not only…