Category Page

Stitchin’ in Silicon Valley

A few weeks ago, Claire (of the Lion Brand Yarn Studio) and I attended Stitches West, a knitting/crochet/yarn expo out in Santa Clara, CA. We left just in time to miss the big blizzard in the Northeast, and it was nice to see flowers blooming and sunny (albeit chillier than this New Yorker expected) skies…

Read More

Sharing the Lion Brand Experience with NYU Business Students

Recently, I had the pleasure of being invited back to my alma mater, New York University, to speak to the Stern School of Business’s Scholars, a group of the top students in their respective class years. I was asked to share my experiences as the president and CEO of Lion Brand Yarn Company for the…

Read More

Giant Knit & Crochet Animals!

Lion Brand unveiled a giant menagerie of exotic animals made of yarn at the Craft and Hobby Association convention in Anaheim, California last week. These one-of-a-kind animals were created from a variety of our yarns available at Wal-Mart and retail craft chains including Jo-Ann and Michaels. The yarns, including Homespun, Fishermen’s Wool, Vanna’s Choice and…

Read More

Fiber Arts Abroad: Yarn-Spotting in Israel

While traveling in Israel recently, I came across a couple wonderful fiber displays.  Working in Lion Brand’s NYC offices above the Lion Brand Yarn Studio, I get to see the creative use of yarn for the window display on a regular basis.  I always love seeing other retailers use yarn in displays, and I was…

Read More

Runway Styles with Vanna White

Our annual fashion show is one of the highlights of our year. Featuring avant-garde concept pieces, as well as wearable fashions, it’s a fun and fantastic show, featuring America’s favorite crocheter, Vanna White. Check out this short video from The Orange County Register, with footage of our annual fashion show and an interview with Vanna…

Read More

Old Yarns & New Friends at the NYC Crochet Guild

A few weeks ago, I had the pleasure of speaking to the New York City Crochet Guild. We had a great turn out of over seventy people. I truly enjoyed watching the proud participants of this group show off their latest projects and designs. I was able to show them all of the exciting new…

Read More

Visiting the Soundview Knitting Guild

Recently, I had the pleasure of speaking to the lovely ladies of the Soundview Knitting Guild in Trumbull, Connecticut. It was a very special evening for both the guild and myself as I got to present the LB Collection among other new yarns. These women exude so much enthusiasm and passion for their craft that…

Read More

Celebrating Yarn at Citi Field

Last week was the third annual Stitch N’ Pitch event, which was held at the New York Mets’ new Citi Field. For those of you who haven’t yet visited the field, it is very impressive. It was a beautiful night for baseball, yarn, and a good time. There were over 500 knitters and crocheters who…

Read More

Design Inspiration from the Crochet Dude

Recently, I was at the Knit & Crochet Show up in Buffalo, and I got to chat with popular blogger the Crochet Dude, Drew Emborsky, who came all the way from Austin, TX and was gracious enough to tell us about his design inspiration in this week’s YarnCraft episode. Want to listen to our interview…

Read More

Making Friends in Buffalo at the Knit & Crochet Show

Last week, we were at the Knit & Crochet Show in Buffalo, checking out the workshops, classes, fashion shows, and more. On Tuesday, India and I attended the CGOA’s Professional Development Day (PDD), where we gave the luncheon speech on the behind-the-scenes activities of Lion Brand. We also attended workshops with designers, writers, and editors…

Read More