Meet Shira Blumenthal: Lion Brand Yarn’s Brand Ambassador!

Lion Brand® Yarn, a family-owned and operated yarn company, announces the official launch of a new web series with its newly appointed Brand Ambassador, Shira Blumenthal, a fifth generation member of the family. The new web series, Tea with Shira, was created to share the story of this 137-year-old brand directly with crafters in person and online. Tea with Shira launches with three videos including a Mother’s Day episode, where she interviews her mother, whose husband, David Blumenthal, is the President and CEO of the company.

Shira began working for the company in 2013 as an associate in the Lion Brand Yarn Studio, the company’s Flagship retail location in Manhattan, which is a global destination for yarn lovers.  At the Studio, where customer service and education is key, she specialized in teaching children to knit and helped customers find the yarns and inspiration they were looking for.

Now, as an associate in the Marketing Department, Shira is part of a team that engages directly with consumers through conferences, email marketing and social media, including YouTube, Pinterest, Blogging, Facebook, Twitter and Instagram.  Shira will be traveling the country to speak with knit and crochet guilds, as well as appearing in videos about Lion Brand® products, behind the scenes videos about the company, and starring in a new video series called Tea with Shira.

2015
May 21- Atlanta, GA- North Georgia Knitting Guild and Chain Gang Crochet Guild
May 28- Long Island, NY- Eastern Long Island Knitting Guild
June 15- Greyslake, IL- Greyslake Crochet Guild
June 16- Chicago, IL- Windy City Knitting Guild
June 29- Caldwell, NJ- Caldwell Crafting Groups
July 22 – 24- San Diego, CA- Knit and Crochet Show
October 8- Merrick, NY- Long Island Knit and Crochet Guild
October 19- Chappaqua, NY – Westchester Knitting Guild

2016
February 8- Madison, WI- Madison Knitters’ Guild

For further information, including how to arrange for Shira to speak, please contact Brandyce Pechillo.

About Lion Brand® Yarn Company

Lion Brand^® Yarn Company is a 5^th generation, family-owned and operated business, and a beloved American brand since 1878. The company is devoted to inspiring and educating knitters and crocheters with yarns, patterns, how-tos, and ideas that elevate their yarn crafting experience.