We Are Serious About Marketing

I snapped this photo of our marketing team (minus me behind the camera) last week.  What are they doing?  Why, assessing retail trends in the seasonal aisle of a craft store, of course! I wanted you to meet the team and to show that we do love our work, we wear a lot of hats…

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Beach Cardi Crochet-Along: No-Chain Foundation and Working the Body

It’s been great reading all of your comments and hearing how excited you are about this crochet- along. I’ve sure been making progress this past week, creating the front and back panels then joining them to work the majority of the body. Traditionally beginning a crochet project means creating your starting chain then working your…

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Our Catalog, Then and Now

Then (1996) We printed 5,000 copies of our first consumer catalog.  It was a 6 page black and white fold-out which included an order form.  We had 16 types of yarn, 5 of which were different versions of Jamie, a popular baby yarn.  We offered 9 different kits but no free patterns.  There were two yarns…

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