Lion Brand Notebook ®
Earlier this month, Lion Brand Yarn sponsored the Crochet Guild of America’s Professional Development Day and exhibited at the Knit and Crochet Show in Manchester, New Hampshire. Here at Lion Brand we truly enjoy being a part of the consumer shows because it gives us a chance reach out to the public. Having our booth filled with Lion Brand fans and witnessing their creativity is always such a gratifying experience for us. (If you didn’t see Lindsey’s post last week about the projects that Lion Brand customers brought to our booth, be sure to check it out!)
Another wonderful part of the show is finding out what products our customers were really into. As usual, our LB Collection of luxury fibers at affordable prices was a big hit, especially the LB Collection Wool Stainless Steel. We brought the Lace Net Scarf as an example of how this yarn is both soft enough to wear around the neck and how the steel content actually allows it to keep its shape, staying open and lacy with just a little stretch! One of the many reasons we like to attend shows like this one is to show off our yarns in person, as many people prefer to touch yarn and see the colors in person before buying! (Tip: Another great way to see our yarns in person is to order a color card. Click here to see the LB Collection color cards.)
Our color-changing Amazing yarn was also a big hit — people love seeing the swatches and how the colors work over a long stretch of yarn. Haven’t seen how it works? Click here to see swatches!
Finally, walking the show and seeing all of the Lion Brand tote bags being carried around always brings a smile to my face. It makes me feel as though our fans share the same sense of pride in our brand as I do.
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We can’t wait to see what this event has in store for us next year!
Were you at the Knit & Crochet Show? Share your thoughts by leaving a comment on this blog post!
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Linda Carboni
I was more upset that while i was at the show i couldn’t find the bags to get one! i LOVED those lion brand bags!!
Zontee says: Hi Linda, sorry you weren’t able to get a bag. The big nylon tote bags were part of the goodie bag package that was given out to the first 500 people who registered for the Knit & Crochet Show. The canvas tote bags were being raffled throughout the show. Next year, don’t forget to either sign up for the show early to guarantee that you can get a bag or enter our raffle at our booth for a chance to win! See you then!
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RobWS04
Thanks for posting the link to the Amazing swatches. Would LOVE to see a similar page for Homespun.
Mwdmann
Do you have a show in the south? I live in south central Virginia. Is there one any where close?
Zontee
Hi there, Lion Brand isn’t participating in any shows coming up in the South, but there are lots of shows out there–check out the Events Calendar on Ravelry.com or on YarnMarketNews.com (the industry magazine) for listings of local fiber festivals and yarn events. XRX’s Stitches shows do have a “South” event once a year–Google “Stitches South” to get more info on it. Hope this helps!