Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'Lion Brand Yarn Studio' Category


Homespun Inspiration from the Lion Brand Yarn Studio

January 11th, 2013

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Ever since I have joined the Lion Brand team I have always looked forward to seeing the new displays in the Lion Brand Studio. They are always so cute and creative with so much detail! Since this month is Homespun yarn month, I decided to take a look at some unconventional Homespun projects that  have been featured in LBYS displays…

(Click on the photos below to enlarge them.)

March 2009

Homespun 2009Homespun yarn LBYS 2009

November 2010

Homespun yarn LBYS 2010Homespun yarn LBYS 2010

December 2012

Homespun yarn LBYS 2012Homespun yarn LBYS 2012

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A Lion Brand Exclusive: Behind the Scenes of Our Offices in NYC

August 30th, 2012

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If you follow Lion Brand on Twitter or Facebook, you’ll sometimes find behind scenes images from photoshoots, upcoming yarn releases – or even pictures of some of the staff crafting, or at events. Today, I’d like to share with you a few “behind the scenes” images from our offices in the New York City location.  We recently invited a few of our favorite craft bloggers to spend a day with us at our Lion Brand offices, and I’d like to share a few of their images that capture some of the creativity and inspiration at Lion Brand.

Design DepartmentKristy from Glass Posse captured this image of Karen Tanaka, the Creative Director of our Design Department.  Karen was sharing some of the Design Department’s mood boards and inspirations. Lion and WalrusHaley from The Zen of Making captured an image of these cute stuffed animals, which were featured in past window displays.  The Lion can be seen here from the Studio’s 1st window display in 2008.

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Be a Part of “A Memorable Yarn”

April 10th, 2012

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Brenda Dayne is a knitter and a storyteller who knows the power of stitch memory. She is the host of the wildly popular knitting podcast, Cast On and has been telling stories through her knitting for years.

I first fell in love with her podcast in the summer of 2006.  It was my last free summer before leaving for the Jersey Boys tour.  I used to be a Stage Manager, but my real passion was knitting.  Listening to Brenda talking about following her passion was a big part of my quitting my 22 year career in theatre to pursue knitting full time, and two years later, joining Lion Brand to open the Lion Brand Yarn Studio (our retail store & education center in New York City).

Now I’m sooo excited that Brenda is launching her North American tour at the Lion Brand Yarn Studio on May 3rd.   Brenda will be collecting yarncrafter’s memories as part of her art piece called “A Memorable Yarn.”  The finished piece will exhibit at the Wool Museum in Wales through the summer of 2012.  This is where you all come in. 

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Talks from the Yarniverse: Watch Interviews at the Lion Brand Yarn Studio

April 12th, 2011

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Each month at the Lion Brand Yarn Studio, we are lucky enough to have a special guest join us. We have had wonderful designers, fiber artists, authors, and teachers who come in for our free special event night. The store is closed and customers who RSVP’ed fill the audience for these great talks, presentations, and trunk shows. With all the yarn, stories, and yarncrafting, a great time is had by all.

Since not everyone can join us here in NY, we film an interview and put it up on YouTube so the whole world can join in on the fun. Here’s a playlist of interviews so far (click the left and right arrows to browse all the videos):

Planning a trip to the NYC area? Be sure to check out the Lion Brand Yarn Studio’s blog for upcoming free events! We hope you stop on by!


In Her Own Words: A Customer Review of Lion Brand Yarn Studio

April 8th, 2011

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Alice of OMG! Heart has written a wonderful review of our retail store, the Lion Brand Yarn Studio [LBYS] in NYC. Not only do her kind words make us blush, but they also highlight some of our favorite aspects of the store.

Alice writes:

It’s the perfect combination of local yarn shop along with what I’m looking for in an NYC yarn shop! Personal yet professional attention. Unlikely on first glance since Lion Brand Yarns is actually a large nationwide company that you’d normally associate with a more mass market approach. But no. Their lovely bright studio, 2 floors, has all the character and style of a small boutique store but without the prices and all the comforts and perks a large store can afford!

You can read her full post by clicking here, which goes into our free help, classes, groups, and more. But don’t just take OMG! Heart’s word for it: next time you’re in the New York City area, come check out LBYS for yourself. We’re sure you’ll “heart” us, too!

The Lion Brand Yarn Studio is located at 34 West 15th Street, New York, NY 10011.

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