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Try Our Cake Yarn: Mandala Takes the Cake!

When you’re shopping for a cake yarn, there are a variety of options to choose from. While they’ve all got their own flavor, we think Mandala is the sweetest, and we’ll tell you why! Once you try our cake yarn, it’s sure to become your go-to for patterns that will benefit from beautiful color gradation,…

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Our Softest Yarn Yet – Feels Like Butta!

Meet Feels Like Butta! We’re thrilled to add this new yarn to our stash! Cast on the velvety feel of chenille, without the challenges. Colors range from perfect pastels for babies to high-fashion tones for adults. With 18 options, there’s a hue for every project! 100% Polyester, you can machine-wash & -dry for easy care.…

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New Lion Brand Line: Crochet with London Kaye!

We adore London Kaye, and we here at Lion Brand are so excited for her new line of crochet treats. She is famous for her yarn-bombed works of art, and now, you can crochet with London! With a fabulous yarn, thoughtfully-designed crochet hooks, and very fun new project Theme Pack kits, you can cast on…

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Meet London Kaye + Her New Yarn!

The lovely London Kaye has been yarn-bombing her way to crafting stardom for several years, and we here at Lion Brand are thrilled to be collaborating with her in a big new way! Her work has been recognized by big brands, and by passers-by who are inspired to take selfies with her street art. We’ve…

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Thick & Quick: Now in Bonus Bundles!

T&Q: Now in Bonus Bundles! These jumbo skeins are a reinvention of customer-favorite Wool-Ease Thick & Quick, but they’re made from 100% acrylic fiber, so it’s ideal for people with wool-sensitivity or wool allergies (if this is you, you might want to check out our latest blog post on yarns for wool allergies!). The weight…

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Meet Penelope: Our New Superfine Yarn, Perfect for Making Socks

An inspired new sock weight yarn. Welcome, Penelope! As the newest addition to our Superfine family, Penelope is an answer to the question from many of our crafters, who’ve asked for more lightest-weight yarn options. Lovely Penelope comes as a knitted chainette hank. But give the thread a tug to unravel, and poof! Sock weight…

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Wool allergy? Consider these yarns, instead!

A significant percentage of Americans suffer from allergies. For the yarn crafter, there is no gloomier news than a wool allergy. While the allergy can range from sensitivity to more serious irritation, it’s always best to consult a physician to discuss further. If you know you’re sensitive, or you’re crafting for someone who is, we’ve…

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Join the Pride: Getting to Know Lion’s Pride Woolspun Yarn

Lion Brand lovers, meet your new go-to yarn. Lion’s Pride Woolspun Yarn is a favorite among knitters & crocheters alike, and its lovable qualities will unfurl every stitch of the way. Select your skein from a bevvy of 35 colors, ranging from hearty neutrals to Pinterest-worthy vivids, self-striping prints to mixes. The fiber make-up is…

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Getting to Know New Basic 175

New Basic 175 is a single spun worsted weight (CYC#4/Medium) yarn. Skeins are 3.5 ounces (100 grams) and have 175 yards, which puts the yarn on the heavier side of worsted. It is light and lofty while being warm and cozy. And since it is machine washable you can work it up into the softest…

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Pinworthy: A World of Color With New Basic

Lion Brand curates several inspirational boards on Pinterest. Some are geared toward craft, others call out seasons, like “Feels Like Fall,” or trends, like “Pompom Party.” Then there are the ones those that speak to beauty and emotion, such as the New Basic board. Get lost in a river of gently flowing color on the New…

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