Hatstravaganza 2021, A Blue Hat Contest

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Hatstravaganza 2021, A Blue Hat Contest

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It might still be 2020 but Shira is already making big plans for #HatNotHate 2021! Hat Not Hate is an anti-bullying campaign founded by Shira Blumenthal. Each year Hat Not Hate collects Blue hats and distributes them to schools during the month of October which is National Bullying Prevention Month. The goal for 2021 is to collect 100,000 Blue hats!

Last year, Shira’s official hat of 2020 was created by the Lion Brand design team. Shira wore that hat on the Shi Show, on social, and in interviews to encourage makers to participate in Hat Not Hate throughout 2020. The pattern is also available for free download on LionBrand.com!

Inspired by the creativity in this community, Shira’s official #HatNotHate hat for 2021 will be created by one of you! We are looking for your blue hat creations and patterns. Because this year we are launching the Hatstravaganza 2021 Contest!

You can enter by sending in your Blue Hats to #HatNotHate:

Lion Brand Yarn Co.
140 Kero Road
Carlstadt, NJ 07072

We’re looking for an original blue hat design and if you have them the patterns too! If you do not know how to write a pattern don’t worry! If your hat is selected the Lion Brand Yarn Design Department will work with you to create a pattern for your hat!

Hatstravaganza 2021 Contest

What To Do?

It’s easy! Create blue crochet or knit hats and send them to Hat Not Hate. The hat must be an original design and can not be taken from someone else’s pattern. In your blue hat package please include a note with your contact information clearly printed out. This includes your Name, Address, Phone Number, social handles, and email address, along with the hashtags #HatNotHate and #ShiMadeMeMakeIt. Your hat must be made with Lion Brand Yarns. (No special yarn purchase necessary!) Any blue hats not chosen as the winning hat will be added to the hat count for 2021.

Yarn Suggestions:

24/7 Cotton® Yarn in Denim [761-108]

24/7 Cotton® Yarn in Denim

AR Workshop Chunky Knit Yarn in Dusk [951-109]

AR Workshop Chunky Knit Yarn in Dusk

Basic Stitch Anti Pilling™ Yarn in Royal Blue [202-111]

Basic Stitch Anti Pilling™ Yarn in Royal Blue

More Blue Yarns!

How To Enter?

Send in your original Blue hat designs to #HatNotHate Headquarters:

Lion Brand Yarn Co.
140 Kero Road
Carlstadt, NJ 07072

Include a note with your Name, Address, Phone Number, and email address, along with the hashtags #HatNotHate and #ShiMadeMeMakeIt clearly printed.

If you have a pattern for the hat please include it with the package.

The Contest ends December 20th, 2020. Hats must be at Hat Not Hate by December 20th, 2020 for entry in the contest.
*You may enter more than once. Just please make them separate hats!


The winner will be chosen on or about December 28th, 2020. The winners’ hat will be featured on The Shi Show and their pattern will be available for free download on LionBrand.com.

First Prize – This winner will be chosen based on creativity. Judging will be done by a group at Lion Brand. The first prize is your hat becoming Shira’s official Hat Not Hate hat for 2021! Shira will wear your hat throughout 2021. Your hat will be professionally tech edited by the Lion Brand Yarn Design Department. Your hat will be featured across social media with credit given to your account.

You can let us know when you start your hat by posting an image on Facebook or Instagram and using the #ShiMadeMeMakeIt!

Here are some of last year’s #HatNotHate hats to spark your imagination.

1. Kai Hat (Crochet)

Kai Hat Crochet

2. Frankie Striped Hat (Knit)

Frankie Striped Hat Knit

3. Shira’s Hat 2020 (Knit & Crochet)

Shira’s Hat 2020

Now it’s time to get creative!

Official Contest Rules – Hatstravaganza 2021 Contest


1. Eligibility

Send in your Hatstravaganza 2021 Hats that you’ve made using Lion Brand yarn. The first prize hat becomes Shira’s official #HatNotHat hat of 2021. A panel of judges from Lion Brand Yarn Company will choose the winner. The decision of the judges is final. The contest is open to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry, and internationally, where laws allow. Employees of Lion Brand Yarn Company and other companies associated with the promotion of the Contest, and their respective parents, subsidiaries, affiliates, and advertising and promotion agencies, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee, are not eligible. The Contest is subject to federal, state, and local laws and regulations.

2. Sponsor

The Contest is sponsored by Lion Brand Yarn Company, located at 135 Kero Road, Carlstadt, New Jersey 07072.

3. Agreement to Official Rules

Participation in the Contest constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon being compliant with these Official Rules and fulfilling all other requirements set forth herein. No purchase is necessary. If you don’t have the suggested yarns, use the yarn of your choice.

4. Contest Period

The Contest begins on December 16, 2020, at 12.01 a.m. EST and ends on December 20, 2020, at 11.59 p.m. est (the “Contest Period”). Entries that are posted before or after the Contest Period will be disqualified. Submissions will be accepted for the duration of the Contest using the posting date on social media platforms as the entry date.

5. How to Enter – Requirements. Entries must include ALL of the below requirements

Send in their Hatstravaganza 2021 hat to

HAT NOT HATE Lion Brand Yarn Co.
140 Kero Road
Carlstadt, NJ 07072

Hatstravaganza 2021 Hats must use Lion Brand yarn. If you don’t have Lion Brand yarn, you may use other yarn.
Include note with your package that includes your contact information along with the hashtags #HatNotHate and #ShiMadeMeMakeIt
Each hat design constitutes an entry and you may enter as many times as you wish during the contest period.

All entries become the property of Sponsor and will not be acknowledged.

6. Prize Drawing

On or about December 28, 2020, the Sponsor will select the potential winner. The first prize winner will become Shira’s official #HatNotHate hat of 2021. The first prize is based on the decision of a team of judges at Lion Brand Yarn Company. The first prize is won by the most creative entry, which is at the sole discretion of the judges.

7. Winner Notification
The Sponsor will attempt to notify the potential winners via a public announcement on the blog and a comment on the winning posts on or about January 11, 2021. If the potential winner cannot be contacted within five (5) days after the date of the first attempt to contact him/her, the Sponsor may select an alternate potential winner in his/her place from the remaining non-winning, eligible entries.

Each potential winner (parent/legal guardian if a minor in his/her state of residence) will be required to contact a designated representative of Lion Brand Yarn Company within 5 days. If a potential winner cannot be contacted or fails to respond within the required time period, an alternate will be chosen. If the potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian, who Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Contest.

8. Prizes

First prize is awarded for most creative entry. The first prize winner receives the title of Shira’s official #HatNotHate hat of 2021

9. General Conditions

In the event that the operation, security, or administration of the Contest is impaired in any way for any reason, including, but not limited to fraud, virus, bug, worm, unauthorized human intervention or other technical problem, or in the event the Contest is unable to run as planned for any other reason, as determined by Sponsor in its sole discretion, the Sponsor may, in its sole discretion, either (a) suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules or (b) terminate the Contest and, in the event of termination, award the Prize at random from among the eligible, non-suspect entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to damage the website or undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages (including attorney’s fees) and any other remedies from any such person to the fullest extent permitted by law. Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

10. Release and Limitations of Liability

By participating in the Contest, entrants agree to release and hold harmless the Sponsor, and each of their respective parents, subsidiaries, affiliates, advertising and promotion agencies, other companies associated with the Contest, and each of their respective officers, directors, employees, shareholders, representatives, and agents (the Released Parties) from and against any claim or cause of action arising out of participation in the Contest or receipt or use of the prize (including any travel or activity related thereto), including, but not limited to: (a) any technical errors associated with the Contest, including lost, interrupted or unavailable Internet Service Provider (ISP), network, server, wireless service provider, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone, cellular tower or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (b) unauthorized human intervention in the Contest; (c) mechanical, network, electronic, computer, human, printing or typographical errors; (d) application downloads, (e) any other errors or problems in connection with the Contest, including, without limitation, errors that may occur in the administration of the Contest, the announcement of the winner, the cancellation or postponement of the event and/or the flyover, if applicable, the incorrect downloading of the application, the processing of entries application downloads or in any Contest-related materials; or (f) injury, death, losses or damages of any kind, to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the Contest or acceptance, receipt or misuse of the prize (including any travel or activity related thereto). Entrant further agrees that in any cause of action, the Released Parties liability will be limited to the cost of entering and participating in the Contest, and in no event shall the entrant be entitled to receive attorney’s fees. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

11. Disputes

Except where prohibited, each entrant agrees that any and all disputes, claims, and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in New Jersey. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, entrants rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of New Jersey, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than New Jersey.

12. Endorsement

This contest is not endorsed by Instagram, Facebook, or Twitter.

13. Privacy

Information collected from entrants is subject to Sponsor’s privacy policy.

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