You Could Win $1,000 By Posting Your #LionBrandShelfie! – Official Contest Rules

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You Could Win $1,000 By Posting Your #LionBrandShelfie! – Official Contest Rules

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Head To The Stores & Snap Your Shelfie Photos!

  • Win Up To $1,000 with the #LionBrandShelfie Contest.
  • Enter starting February 18, 2019 at 12:01 a.m. est. 
  • Contest ends March 31, 2019 at 11:59 p.m. est.
  • Winners will be chosen on or about April 19, 2019
  • No purchase necessary.

How does the chance to win $1,000 for taking a photo sound? All you need to do is head to your favorite store that sells Lion Brand yarns and get creative! Snap a yarn photo (you don’t need to be in the photo, but you can be if you’d like!) and share it on social media (Instagram, Facebook, and/or Twitter). There are, of course, a few simple you’ll you’ll need to follow in order to qualify. See below for the details.


Here’s what you need to know:

Required:  Entries must include ALL of the below requirements to be considered a valid entry.

  1. Photo must be taken at a retail store that carries Lion Brand yarns
  2. Take an image of any Lion Brand yarn or yarns with or without a person in the photo while at the store. Only Lion Brand yarns may be included in the photos.
  3. Post an image on Instagram, Twitter, or Facebook.
  4. Tag BOTH @lionbrandyarn and the social media handle of the store you are visiting. (See below for a list of store social media handles.)
  5. Hashtag your image #lionbrandshelfie
  6. Follow @lionbrandyarn
  7. Each post constitutes an entry and you may enter as many times as you wish during the contest period.
  8. No purchase necessary to enter contest.


On or about April 19, 2019, the Sponsor will select potential winners. Grand Prize:  The $1,000 prize is based on the decision of a team of judges at Lion Brand Yarn Company. The first grand prize is won by the most creative entry, which at is the sole discretion of the judges. Second and Third Prizes of $500 and $250 are  randomly chosen. The first 50 entries posted (across all social platforms) will receive $25.

Tag Your Store

Don’t forget that tagging the store where you took your photos is a contest requirement! Here’s a list of the top stores and their social media handles.

  • Walmart – @walmart on Facebook, Twitter, and Instagram
  • AC Moore – @acmoorecrafts on Instagram; @acmoore on Facebook; @officialacmoore on twitter
  • Michaels – @michaelsstores on Twitter and Instagram; @michaels on Facebook
  • Jo Ann Fabric and Craft Stores – @JoAnn_Stores on Twitter and Instagram; @JoAnn on Facebook
  • Meijer – @meijerstores on Instagram; @meijer on Facebook and Twitter
  • Hobby Lobby – @hobbylobby on Facebook, Twitter, and Instagram
  • Fred Meyer – @fredmeyerstores on Instagram; @fredmeyer on facebook; @fred_meyer on Twitter

Lion Brand Penguin Shelfie

Official Contest Rules


 1.        Eligibility

            Take A Shelfie. (the “Contest”) is open worldwide to participants at least eighteen (18) years old at the time of entry. Employees of Lion Brand Yarn Company and other companies associated with the promotion of the Contest, and their respective parents, subsidiaries, affiliates and advertising and promotion agencies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Contest is subject to federal, state, and local laws and regulations.

 2.        Sponsor

            The Contest is sponsored by Lion Brand Yarn Company, located at 135 Kero Road, Carlstadt,, New Jersey 07072.

 3.        Agreement to Official Rules

            Participation in the Contest constitutes entrant’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon being compliant with these Official Rules and fulfilling all other requirements set forth herein.

 4.        Contest Period

            The Contest begins on February 18, 2019 at 12.01 a.m. est and ends on March 31, 2019 at 11.59 p.m. est (the “Contest Period”). Entries that are submitted before or after the Contest Period will be disqualified. Submissions will be accepted for the duration of the Contest using any of the following methods:


 5.        How to Enter

            Online: This method of entry will be available by

  1. Visit a retailer that carries Lion Brand yarns.
  2. Take an image of our yarn with or without a person at the store.
  3. Post an image on Instagram, Twitter, or Facebook. Tag @lionbrandyarn and optionally, the handle of the store you are visiting.  Hashtag your image #lionbrandshelfie
  4. Follow @lionbrandyarn
  5. Each post constitutes an entry and you may enter as many times as you wish during the contest period.

 All entries become the property of Sponsor and will not be acknowledged.

 6.        Prize Drawing

            On or about April 19, 2019, the Sponsor will select potential winners.  The $1,000 prize is based on a team of judges at Lion Brand Yarn Company.  The $500, $250 and fifty $25 prizes will be chosen in a random drawing from among all eligible entries received. The odds of being selected depend on the number of entries received. The Sponsor will attempt to notify the potential winner via direct message by April 30, 2019. If the potential winner cannot be contacted within five (5) days after the date of the first attempt to contact him/her, the Sponsor may select an alternate potential winner in his/her place at random from the remaining non-winning, eligible entries.

 7.        Winner Notification

            The potential winners will be notified by email, mail or phone. Each potential Grand and First Prize winner (parent/legal guardian if a minor in his/her state of residence) will be required to complete, electronically sign and submit a Declaration of Compliance within five (5) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner cannot be contacted, or fails to submit the Declaration of Compliance within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits prize. If the potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian, who will be required to sign the Declaration of Compliance on the potential winners behalf and fulfill any other requirements imposed on winner set forth herein. Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Contest.

 8.        Prizes

$1,000 for most creative

$500 chosen at random

$250 chosen at random

An additional fifty $25 prizes for the first fifty people who enter

Total number of prizes is 53 and total prize value is $3,000

9.         General Conditions

            In the event that the operation, security, or administration of the Contest is impaired in any way for any reason, including, but not limited to fraud, virus, bug, worm, unauthorized human intervention or other technical problem, or in the event the Contest is unable to run as planned for any other reason, as determined by Sponsor in its sole discretion, the Sponsor may, in its sole discretion, either (a) suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules or (b) terminate the Contest and, in the event of termination, award the prize at random from among the eligible, non-suspect entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to damage the website or undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages (including attorney’s fees) and any other remedies from any such person to the fullest extent permitted by law. Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of that provision.

 10.      Release and Limitations of Liability

            By participating in the Contest, entrants agree to release and hold harmless the Sponsor, and each of their respective parents, subsidiaries, affiliates, advertising and promotion agencies, other companies associated with the Contest, and each of their respective officers, directors, employees, shareholders, representatives, and agents (the Released Parties) from and against any claim or cause of action arising out of participation in the Contest or receipt or use of the prize (including any travel or activity related thereto), including, but not limited to: (a) any technical errors associated with the Contest, including lost, interrupted or unavailable Internet Service Provider (ISP), network, server, wireless service provider, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone, cellular tower or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; (b) unauthorized human intervention in the Contest; (c) mechanical, network, electronic, computer, human, printing or typographical errors; (d) application downloads, (e) any other errors or problems in connection with the Contest, including, without limitation, errors that may occur in the administration of the Contest, the announcement of the winner, the cancellation or postponement of the event and/or the flyover, if applicable, the incorrect downloading of the application, the processing of entries application downloads or in any Contest-related materials; or (f) injury, death, losses or damages of any kind, to persons or property which may be caused, directly or indirectly, in whole or in part, from entrants participation in the Contest or acceptance, receipt or misuse of the prize (including any travel or activity related thereto). Entrant further agrees that in any cause of action, the Released Parties liability will be limited to the cost of entering and participating in the Contest, and in no event shall the entrant be entitled to receive attorney’s fees. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

 11.      Disputes

            Except where prohibited, each entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in New Jersey. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of New Jersey, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than New Jersey.

 12.      Privacy

            Information collected from entrants is subject to sponsor’s privacy policy.

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  • I love to knit and crochet after having bought many gorgeous sweaters and cardigans.


  • Too many steps. Also, I do not and don’t want a Twitter account. Requiring me to have one and post there is unfair to those of us without it.

  • So excited to see how creative everyone gets with their pics!
    @thecocoabeachpurl on ig

  • Pattern for the penguin please!

  • Contest says Facebook Instagram or Twitter
    You don’t have to have all 3.

  • I am 66 and do not have a twitter account, does this make me ineligable to enter
    Kindest regards

    • You can still enter! You only need to post on 1 of the social media platforms. Just Facebook or just Instagram is fine!

  • Can I post the same picture on each of those 3 platforms, and have it count as 3 entries?

    • 3 different photos will increase your chance of winning the grand prize!

  • This contest does not require you to post on Twitter, Facebook, and Instagram, only one of the forms of social media. The steps are pretty easy of you post often. Love being creative and posting photos and creating new things with beautiful yarn.

  • I’m leaving this comment for Karen Rose. You can post on Instagram, Twitter, OR Facebook according to the rules. You don’t have to have all 3 accounts. Although it seems like a long list of rules, if you’ve ever posted on Social Media such as Facebook or Instagram, you will find that most of the rules are the standard procedure to do such things. Don’t be discouraged… it’s as easy as taking a picture of yourself with some Lion Brand Yarn at the store of your choice, and posting about it and making sure to include the hashtag (#lionbrandshelfie) in your post and then tag the store you shopped at by typing (@whateverstore) you shopped. Lastly, make sure you follow the Lion Brand Facebook Page or Instagram Page (which chances are if you heard about this, then you probably already do). Hope this helps! Good Luck!

  • Just to let you know, this contest makes people like me, disabled people who can’t get out of the house, who buy your product online, automatically ineligible. I buy Lion Brand from Walmart, Amazon, and other online retailers. I haven’t been to a brick and mortar store in years and have no way to get to one. By making that a requirement, you’ve shut a whole segment of society out of your contest. You need to know this fact because we’re your loyal customers too, and it’s a shame we’re being excluded.

  • I want to put a BIG DITTO with MEGAN ALBERTSON, it’s an all day affair just to go see the doctor. Going to an actual store would be a nightmare. I rely on the internet for my shopping. Drunk driver took the use of my legs and some of my torso, thank God I have my hands.

  • Can Canadians enter???

  • 1) Does the “shelfie” contest (photo and post of any LB yarn at a retail store which does not need self in the photo nor purchase of the LB yarn) require or need to include any image of the use of the yarn in.a crochet or knit completed, work in progress,(WIP) or unfinished object (UFO)? Also, does cute babiea, animals, or props impact judgment of the photo?

    2) The “shelfie” post does require the handle of retail shop (such as Michaels). Confirming, if does shopping at “LB Yarn Store” or outlet excluded from the contest?

    • If you shop at the LBY Studio or Outlet tagging those places counts.
      Use of props (or cute babies) impacts the judging of the photo only in the sense of creativity. They’re not necessary, but if adding elements to the photo inspires you more then feel free! There does not need to be a WIP, UFO, or FO present. It can simply be Lion Brand yarn skeins. 🙂

  • Went to JoAnn, toke the selfie. Unable to tah either you or Joann on FB. BS contest, no one can actually enter. Way to advertise for free.

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