Shira’s Guild Visits!

Hello Out There!!!

One of the many things I get to do as a Brand Ambassador for Lion Brand Yarn is travel around the country and I to talk different knit and crochet groups or guilds.  Since I started my position as Brand Ambassador I have been to many groups, but the biggest guild I have spoken to was in Madison, WI — a knitting guild made up of over 300+ knitters!  (Fun Fact: it’s really cold in Madison, WI in February!)

When I talk to a group there are a three main things I talk about .

1. Lion Brand Yarn is not as big as you think! Sometimes people don’t realize that our company is just under 100 people.  I convey the message, I love being able to see people’s faces sometimes it’s like their minds are being blown! t

2. We are also a family business.  Family business are rare these days especially one that is in its 5^th generation (me being a part of the 5^th).

3. I get a chance to let the knitters and crocheters feel and neck test all day long 😉  I bring new colors of yarns and new yarns for people to put their hands on and really get the chance to see what it feels like for themselves!  I also bring knit and crocheted garments with me out of the corresponding yarns so they can see how they work up!

I feel honored to be able to talk to these crafters.  They are so talented to be able to see what they do with Lion Brand is amazing.  Some are avid users of Lion Brand and some, well, some admit to me “I didn’t know you had such beautiful yarns until you came!  I can’t wait to buy Lion Brand now!”

That’s my end all goal.  I am there to inspire!  I am there get people excited about knitting and crocheting with Lion Brand Yarn!

These are some photos that I love from some of Guild adventures!