Lion Brand Notebook ®
Recently, I had the pleasure of visiting the amazing folks at the Soundview Knitting Guild in Trumbull, CT. Having seen Jack Blumenthal present to a guild the month before, I was able to see how well he connects with people when he talks about our company. So when he asked me to fill in for him in Trumbull, I was thrilled and a bit nervous. But as a communications major and drama minor in college, I really do love standing up and talking in front of people, and as a fifth generation member of the family business, I’m more than happy to talk about Lion Brand.
We regularly visit knit and crochet guilds to share what’s happening at Lion Brand face-to-face with people who use our yarns. The feedback our customers give us is so important. These presentations are also an opportunity to show samples of our latest yarns. I love getting “ooohs and ahhhhhs” when I show off our American-made yarns such as Heartland, Heartland Thick & Quick®, Hometown USA®, Country®, and Homespun Thick & Quick®.
At the Soundview Knitting Guild I also shared samples of Unique and Ice Cream, the latter of which was a definite favorite.
Personally, I have a soft spot for the LB Collection®, our exclusive collection of fine fibers which includes 100% Cashmere and Baby Alpaca. I showed the Soundview Knitting Guild the newest addition to this collection, Silk Chiffon Ribbon. It’s made from recycled Indian saris, and each hank is unique and gorgeous.
I also did an arm knitting demonstration. In the past year, arm knitting has become incredibly popular. It’s perfect for people who are a bit intimidated by knitting and it’s a great introduction to knitting. You can easily finish a scarf in less than half an hour and if you keep going, you could have a blanket in less than an hour! I chose Quickie, which makes the project go even faster! At the guilds I love to demonstrate arm knitting and at Soundview, one lady was even arm knitting before my demonstration ended! She was so ready to go go go and make a scarf!
I had a great time visiting Soundview Knitting Guild in Turnbull, CT. Thank you to Guild President Nancy Boccuzzi and to everyone who made it such a memorable night. I’m looking forward to my next visit!
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Tell us about your guild in the comments below. If it’s located in the tri-state area (NY, NJ, CT), Shira would love to visit!
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