Lion Brand Notebook ®
The bright lights of Broadway are shining on an exciting new venture for Lion Brand®! Yarnbomber London Kaye created a completely crocheted billboard for Miller Lite beer using Vanna’s Choice® and Pound of Love®!
Made up of 300,000 stitches, nearly 44 miles of yarn and a lot of creativity, London and a team of 10 made the billboard entirely by hand! Brand ambassador Shira Blumenthal was on hand with London as the billboard made its debut.
If you live in New York or plan on visiting for the holidays, see the billboard in person in the heart of Times Square at 7th Avenue and 49th Street!
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Linlal
That’s amazing! How large is the billboard? I don’t know how long it will stay up but are they planning to re-use the yarn afterwards? That’s a lot of yarn to just put in the dump.
Won’t the yarn sag when it gets wet? Rain and snow can weigh a lot.
Lanky Leprechaun
If you watch the video it’s on a heavy backing so it will stay put. I agree, it looks fantastic!