While we here at Lion Brand have always known that crafting is for everyone, society says otherwise. Gendered stereotypes have persisted as long as we’ve seen yarn in the media. The idea that crafting is for romance-less introverts has been reinforced until it’s become a classic punchline. But social media is changing the way we…

We adore London Kaye, and we here at Lion Brand are so excited for her new line of crochet treats. She is famous for her yarn-bombed works of art, and now, you can crochet with London! With a fabulous yarn, thoughtfully-designed crochet hooks, and very fun new project Theme Pack kits, you can cast on…

We had a very special Tea with Shira this month, and we wanted to share, in case you missed it. Shira hosted local knitter & recent social media celebrity Brooklyn Boy Knits! Brooklyn Boy Louis Boria is always knitting on the train, and on this particular ride, American Idol & Broadway star Frenchie Davis snapped…

Chinese New Year All About Ami created a very special new project to celebrate Chinese New Year, which starts today! It’s a two-week festival that marks the start of the new year, beginning on the second new moon (after the winter solstice) and ending on the full moon at the beginning of March. Chinese New…

The lovely London Kaye has been yarn-bombing her way to crafting stardom for several years, and we here at Lion Brand are thrilled to be collaborating with her in a big new way! Her work has been recognized by big brands, and by passers-by who are inspired to take selfies with her street art. We’ve…

Social media has changed so much of the way we relate to one another these days. From keeping tabs on former classmates, to keeping up-to-date with the latest dishes our friends are making & eating, we’re living in an era rich with information! While there are certainly downsides to spending additional hours engaged with our…

If your winter plans include a trip to New York City this year, we’d love to invite you to visit our Studio on 15th Street. We host classes & free events throughout the week, if you’re interested in picking up a new skill in the Big Apple, and feature some sweet Studio-only products that would…

This summer I wanted to deal with two issues—finding something quick to knit, and reducing my yarn stash. I’ve accumulated lots of yarn over the years, and frankly, it’s crowding my storage space. Also, I’m the kind of knitter who likes to make a fresh start every so often, especially at the beginning of a…

Wings on the Skyline was Lion Brand’s latest collaboration with London Kaye which happened on August 4th, at The William Vale.  London created two sets of magnificent butterfly wings that overlooked the Hudson River. Guests were encouraged to express themselves and take pictures against the wings.  It was encouraged that guests upload their pictures on…

On this round of Meet the Blogger it’s All About Ami! And no, her name isn’t Ami. (I confess, I did incorrectly make this assumption myself). “Ami,” aka Stephanie Lau, has been crafting since she was 10 years old. As a child she fell in love with crocheting stuffed animals. Later on she discovered that…