Lion Brand is making waves across the pond! The UK Craft Business Awards honoured Lion Brand in two new categories. We couldn’t be more excited! The Craft Business Awards are the biggest in the business, and they rolled out over a dozen new categories for 2018. They award companies of all sizes, for all kinds…

While we here at Lion Brand have always known that crafting is for everyone, society says otherwise. Gendered stereotypes have persisted as long as we’ve seen yarn in the media. The idea that crafting is for romance-less introverts has been reinforced until it’s become a classic punchline. But social media is changing the way we…

Meet Feels Like Butta! We’re thrilled to add this new yarn to our stash! Cast on the velvety feel of chenille, without the challenges. Colors range from perfect pastels for babies to high-fashion tones for adults. With 18 options, there’s a hue for every project! 100% Polyester, you can machine-wash & -dry for easy care.…

We adore London Kaye, and we here at Lion Brand are so excited for her new line of crochet treats. She is famous for her yarn-bombed works of art, and now, you can crochet with London! With a fabulous yarn, thoughtfully-designed crochet hooks, and very fun new project Theme Pack kits, you can cast on…

We had a very special Tea with Shira this month, and we wanted to share, in case you missed it. Shira hosted local knitter & recent social media celebrity Brooklyn Boy Knits! Brooklyn Boy Louis Boria is always knitting on the train, and on this particular ride, American Idol & Broadway star Frenchie Davis snapped…

It can be fun to learn the details about the lives of the A-Listers, but what do we love the most? That despite all appearances, they’re a lot like us. It’s hard to believe they would ever get bored. But they do spend a lot of time waiting around… on film sets, in trailers, for…

We offer wonderful classes weekly at our Manhattan Studio location, as well as our New Jersey Outlet, but our most frequently-asked questions is: “How can I take class with you?” For those of you in the Pittsburgh area, we have great news! Gretchen Fancher, our Education Director, will visit your fair city for the Pittsburgh…

Today marked the end of National Random Acts of Kindness Week. But every day is the right day to be kind! This week, however, we take the time to bump kindness to the forefront of our minds. Contemplating all the small opportunities life presents each day to warm the world for someone else. Crafters know…

Chinese New Year All About Ami created a very special new project to celebrate Chinese New Year, which starts today! It’s a two-week festival that marks the start of the new year, beginning on the second new moon (after the winter solstice) and ending on the full moon at the beginning of March. Chinese New…

We adore seeing what you’re working up, and social media is an amazing way to share. Whether you’re connecting with us on Instagram, Twitter, or Facebook, it’s such a pleasure to catch up with you. We love to read your comments, try to answer any questions, and especially, see your stitchings! When you hashtag #LionBrand,…