The Princess & the Purl: Ply the First There was once a prince–nice enough, if not exactly charming–who was in need of a wife. As he was both a prince (as I have said) and nice enough (as I have also said), more than a few would-be brides came to the palace to present themselves…

With the return of the hit TV show ‘Roseanne’, we’re also feeling a surge of nostalgia for her very 90s living room décor. In the spirit of this beloved sitcom family, ABC turned a New York subway car into their family room! Our favorite detail? The ‘afghan’ strewn across the back of the subway bench…

We are having a ball celebrating all things London Kaye these days. Especially her latest window design for our Manhattan Studio! If you’re close, or planning a visit to NYC, take a moment to bask in the brightness. This window sings ‘Spring!’ and has us feeling ready for warmer weather. Customers at our Manhattan Studio…

Chances are, you’ve admired a pattern by All About Ami, whose kits are featured on our website & in our Manhattan Studio. She visited our NYC home recently for our Blogger Bash, and it was such a pleasure to have her in our midst! We thought you might like to get to know her, too.…

Succulent hails the first shoots of spring. It honors all things beginning to bloom! If you’re following our Colors of the Year trend-casting, you know this month marks a departure from softer winter tones. Our March hue welcomes warmer weather and new growth with a bold green tone that leaves no doubt as to what’s…

We are so excited to introduce the newest face of the Lion Brand Community! Meet Miriam. She’s a 13-year-old tween who caught the crafting bug! Miriam hosts our new series, ‘Made by Miriam’, perfect ideas for crafting for kids! She loves everything DIY. Whether it’s finding time to craft and forget the worries of homework,…

We’re thrilled to welcome writer, editor & crafter Alanna Okun for a signing of her first book, ‘The Curse of the Boyfriend Sweater’. She’ll visit the Lion Brand Yarn Studio in Manhattan on Thursday, March 29th from 6:30pm – 8pm. She’ll read from her book, and be available to sign copies purchased at our Studio.…

Lion Brand is making waves across the pond! The UK Craft Business Awards honoured Lion Brand in two new categories. We couldn’t be more excited! The Craft Business Awards are the biggest in the business, and they rolled out over a dozen new categories for 2018. They award companies of all sizes, for all kinds…

While we here at Lion Brand have always known that crafting is for everyone, society says otherwise. Gendered stereotypes have persisted as long as we’ve seen yarn in the media. The idea that crafting is for romance-less introverts has been reinforced until it’s become a classic punchline. But social media is changing the way we…

We adore London Kaye, and we here at Lion Brand are so excited for her new line of crochet treats. She is famous for her yarn-bombed works of art, and now, you can crochet with London! With a fabulous yarn, thoughtfully-designed crochet hooks, and very fun new project Theme Pack kits, you can cast on…