Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'News' Category


Happy New Year from Lion Brand!

January 1st, 2015

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From all of us at Lion Brand, Happy New Year!

2015

Tell us about your knitting and crochet resolutions for 2015 in the comments below.


Merry Christmas from Lion Brand

December 25th, 2014

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From our family to yours, have a safe and happy Christmas!

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My Visit to the Soundview Knitting Guild in Trumbull, CT!

December 22nd, 2014

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Recently, I had the pleasure of visiting the amazing folks at the Soundview Knitting Guild in Trumbull, CT.   Having seen Jack Blumenthal present to a guild the month before, I was able to see how well he connects with people when he talks about our company.  So when he asked me to fill in for him in Trumbull, I was thrilled and a bit nervous.  But as a communications major and drama minor in college, I really do love standing up and talking in front of people, and as a fifth generation member of the family business, I’m more than happy to talk about Lion Brand.

We regularly visit knit and crochet guilds to share what’s happening at Lion Brand face-to-face with people who use our yarns. The feedback our customers give us is so important. These presentations are also an opportunity to show samples of our latest yarns.   I love getting “ooohs and ahhhhhs” when I show off our American-made yarns such as Heartland, Heartland Thick & Quick®, Hometown USA®, Country®, and Homespun Thick & Quick®.

At the Soundview Knitting Guild I also shared samples of Unique and Ice Cream, the latter of which was a definite favorite.

Personally, I have a soft spot for the LB Collection®, our exclusive collection of fine fibers which includes 100% Cashmere and Baby Alpaca.   I showed the Soundview Knitting Guild the newest addition to this collection,  Silk Chiffon Ribbon. It’s made from recycled Indian saris, and each hank is unique and gorgeous.

I also did an arm knitting demonstration. In the past year, arm knitting has become incredibly popular.  It’s perfect for people who are a bit intimidated by knitting and it’s a great introduction to knitting. You can easily finish a scarf in less than half an hour and if you keep going, you could have a blanket in less than an hour! I chose Quickie, which makes the project go even faster! At the guilds I love to demonstrate arm knitting and at Soundview, one lady was even arm knitting before my demonstration ended! She was so ready to go go go and make a scarf!

I had a great time visiting Soundview Knitting Guild in Turnbull, CT. Thank you to Guild President Nancy Boccuzzi and to everyone who made it such a memorable night. I’m looking forward to my next visit!

 

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Tell us about your guild in the comments below. If it’s located in the tri-state area (NY, NJ, CT), Shira would love to visit!


Meet the People Behind Lion Brand!

November 24th, 2014

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We’ve met more than 500,000 of you on Facebook … Now meet the people behind Lion Brand!

Thank you for being part of our family!


David Babcock the Knitting Runner Achieves his New York City Marathon Goal!

November 7th, 2014

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As featured in the the New York Daily Post, the New York Times and the Good Men Project, we’re proud to share the news that David Babcock completed the New York City Marathon on Sunday, November 2nd with a great time of 3:56. All of us here at Lion Brand are proud of the #KnittingRunner! We’re especially proud that David achieved his goal of running the marathon in under four hours.

While David was in New York last week, we took some time to sit down with him to discuss how he came to be a knitting runner and the challenges he’s faced and overcome. Please enjoy and share widely.

:: can’t see the video? click here: http://youtu.be/FFBd4HoKw3c ::

David ran the marathon to raise funds for the free care and support programs provided by the New York City Chapter of the Alzheimer’s Association. You can donate to David’s team up until November 30th and the best part, Lion Brand will match your donations until David reaches his fundraising goal of $3500. He’s almost there – every dollar counts, so please give what you can.

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