Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'News' Category


Meet the People Behind Lion Brand!

November 24th, 2014

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We’ve met more than 500,000 of you on Facebook … Now meet the people behind Lion Brand!

Thank you for being part of our family!


David Babcock the Knitting Runner Achieves his New York City Marathon Goal!

November 7th, 2014

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As featured in the the New York Daily Post, the New York Times and the Good Men Project, we’re proud to share the news that David Babcock completed the New York City Marathon on Sunday, November 2nd with a great time of 3:56. All of us here at Lion Brand are proud of the #KnittingRunner! We’re especially proud that David achieved his goal of running the marathon in under four hours.

While David was in New York last week, we took some time to sit down with him to discuss how he came to be a knitting runner and the challenges he’s faced and overcome. Please enjoy and share widely.

:: can’t see the video? click here: http://youtu.be/FFBd4HoKw3c ::

David ran the marathon to raise funds for the free care and support programs provided by the New York City Chapter of the Alzheimer’s Association. You can donate to David’s team up until November 30th and the best part, Lion Brand will match your donations until David reaches his fundraising goal of $3500. He’s almost there – every dollar counts, so please give what you can.


Lion Brand Sponsors the Knitting Runner’s Participation in the New York City Marathon

July 3rd, 2014

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Featured in the New York Times and around the world, David Babcock is the Guinness World Record holder for knitting the longest scarf (12 feet!) while running a marathon, which he did in Kansas City last October. Coupled with a great deal of skill and endurance, David credits his choice in using Lion Brand’s Hometown USA as a factor in his amazing accomplishment!

David on the day he broke the Guinness World Record in Kansas City.

David on the day he broke the Guinness World Record in Kansas City – October 19th, 2013.

:: Support Alzheimer’s research — make a donation today! ::

This November, David will run the NYC Marathon with over 125 “Athletes to End Alzheimer’s” to support the NYC Chapter of the Alzheimer’s Association’s programs and services for care and a cure. He’ll be knitting for the duration of the marathon run and Lion Brand is proud to announce its support! David will use his fingers like knitting needles to work with anywhere from 10 to 16 stitches (see below for his finger knitting tutorials), using Lion Brand yarn, of course!

Since its creation in 2009, the Alzheimer’s Association’s NYC Marathon teams have raised well over $2 million. The Chapter offers free support and education to the more than half a million New York City residents who either have Alzheimer’s or a related dementia or are caring for someone who does. For more information about Alzheimer’s or dementia, the Alzheimer’s Associations’ programs and services, how to get involved in events, or how to donate or volunteer, call the Chapter’s 24-Hour Helpline at 800-272-3900.  Trained professional staff is always on hand to offer support and information.

We’re proud to support David in his mission for many reasons. Any time we can bring knitting (or the art of crochet) to the public, we’re so pleased to do so because crafting with yarn promotes health and wellness, something that Lion Brand deeply supports. We’re also happy to lend a hand for a good cause. More than 5 million Americans have Alzheimer’s and that number is expected to grow to as many as 16 million by 2050.

So let’s help David do his part – please make a donation.

:: Support Alzheimer’s research — make a donation today! ::


Learn to Finger Knit with David Babcock


Check back often for updates about the Knitting Runner and the NYC Marathon! We’ll be announcing opportunities for YOU to meet David this November and to learn finger knitting too.


Did you know we’re having a 50% off Spring Blowout Sale?

May 19th, 2014

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Take advantage of this limited-time offer to stock up NOW on all the yarn you know you’ll need later …

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Visit lionbrand.com now to get your favorite yarns for 50% off!


Introducing A Year Of Ideas To Help You Shine Through!

January 3rd, 2014

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The Zodiac Window Display at Lion Brand Yarn Studio, our flagship studio in NYC.

We are creators. In our everyday lives, we prepare our own version of recipes for our families, plant colorful or edible gardens to fit our outdoor spaces, and of course knit, crochet and craft with yarn. We start with some basic components—a washable or exotic fiber in a range of heathers or brights that we couldn’t resist—and turn them into something completely our own.

With everything you make, you shine through.

From the colors you choose to the length of a scarf to the initials you embroidered on the baby blanket—the completely original way your knit or crochet creations unfold is how you share your own unique personality to the world.

In the coming year, we are going to celebrate your shining moments and share with you many ideas to customize and personalize everything you make so it perfectly suits the person you are making it for and in every way possible, you shine through in the finished piece.

(more…)


Lion Brand Yarn Studio Featured on WFUV 90.7FM!

December 26th, 2013

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Lion Brand Yarn Studio

Last week, Lion Brand Yarn Studio was featured on WFUV 90.7FM’s morning program, Cityscape. The segment explored the Studio as one of the many ways you can combat the cold and  “cabin fever” during the winter months.  Listen to our CEO, David Blumenthal and, our Studio Director, Gretchen Fancher discuss how Lion Brand has provided a fun, educational outlet for knitters, crocheters, and crafters alike.

Listen to the podcast here and then visit the Studio and start a new yarn project!


Lion Brand Yarn Featured on ABC News!

December 18th, 2013

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Lion Brand Yarn was featured in David Muir’s “Made In America” segment on ABC News!



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Make your own mittens in honor of the U.S. Olympic team with our Heartland yarn, made here in the USA.

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We’ve got the perfect colors too – check out Olympic Blue, Redwood and Acadia.

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