Lion Brand Notebook

News, Ideas and Information for Crafting with Yarn

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Archive for the 'News' Category


Introducing A Year Of Ideas To Help You Shine Through!

January 3rd, 2014

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The Zodiac Window Display at Lion Brand Yarn Studio, our flagship studio in NYC.

We are creators. In our everyday lives, we prepare our own version of recipes for our families, plant colorful or edible gardens to fit our outdoor spaces, and of course knit, crochet and craft with yarn. We start with some basic components—a washable or exotic fiber in a range of heathers or brights that we couldn’t resist—and turn them into something completely our own.

With everything you make, you shine through.

From the colors you choose to the length of a scarf to the initials you embroidered on the baby blanket—the completely original way your knit or crochet creations unfold is how you share your own unique personality to the world.

In the coming year, we are going to celebrate your shining moments and share with you many ideas to customize and personalize everything you make so it perfectly suits the person you are making it for and in every way possible, you shine through in the finished piece.

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Lion Brand Yarn Studio Featured on WFUV 90.7FM!

December 26th, 2013

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Lion Brand Yarn Studio

Last week, Lion Brand Yarn Studio was featured on WFUV 90.7FM’s morning program, Cityscape. The segment explored the Studio as one of the many ways you can combat the cold and  ”cabin fever” during the winter months.  Listen to our CEO, David Blumenthal and, our Studio Director, Gretchen Fancher discuss how Lion Brand has provided a fun, educational outlet for knitters, crocheters, and crafters alike.

Listen to the podcast here and then visit the Studio and start a new yarn project!


Lion Brand Yarn Featured on ABC News!

December 18th, 2013

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Lion Brand Yarn was featured in David Muir’s “Made In America” segment on ABC News!



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Make your own mittens in honor of the U.S. Olympic team with our Heartland yarn, made here in the USA.

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We’ve got the perfect colors too – check out Olympic Blue, Redwood and Acadia.