From all of us at Lion Brand, Happy New Year!
Tell us about your knitting and crochet resolutions for 2015 in the comments below.
From our family to yours, have a safe and happy Christmas!
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Recently, I had the pleasure of visiting the amazing folks at the Soundview Knitting Guild in Trumbull, CT. Having seen Jack Blumenthal present to a guild the month before, I was able to see how well he connects with people when he talks about our company. So when he asked me to fill in for him in Trumbull, I was thrilled and a bit nervous. But as a communications major and drama minor in college, I really do love standing up and talking in front of people, and as a fifth generation member of the family business, I’m more than happy to talk about Lion Brand.
We regularly visit knit and crochet guilds to share what’s happening at Lion Brand face-to-face with people who use our yarns. The feedback our customers give us is so important. These presentations are also an opportunity to show samples of our latest yarns. I love getting “ooohs and ahhhhhs” when I show off our American-made yarns such as Heartland, Heartland Thick & Quick®, Hometown USA®, Country®, and Homespun Thick & Quick®.
Personally, I have a soft spot for the LB Collection®, our exclusive collection of fine fibers which includes 100% Cashmere and Baby Alpaca. I showed the Soundview Knitting Guild the newest addition to this collection, Silk Chiffon Ribbon. It’s made from recycled Indian saris, and each hank is unique and gorgeous.
I also did an arm knitting demonstration. In the past year, arm knitting has become incredibly popular. It’s perfect for people who are a bit intimidated by knitting and it’s a great introduction to knitting. You can easily finish a scarf in less than half an hour and if you keep going, you could have a blanket in less than an hour! I chose Quickie, which makes the project go even faster! At the guilds I love to demonstrate arm knitting and at Soundview, one lady was even arm knitting before my demonstration ended! She was so ready to go go go and make a scarf!
I had a great time visiting Soundview Knitting Guild in Turnbull, CT. Thank you to Guild President Nancy Boccuzzi and to everyone who made it such a memorable night. I’m looking forward to my next visit!
Tell us about your guild in the comments below. If it’s located in the tri-state area (NY, NJ, CT), Shira would love to visit!
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As featured in the the New York Daily Post, the New York Times and the Good Men Project, we’re proud to share the news that David Babcock completed the New York City Marathon on Sunday, November 2nd with a great time of 3:56. All of us here at Lion Brand are proud of the #KnittingRunner! We’re especially proud that David achieved his goal of running the marathon in under four hours.
While David was in New York last week, we took some time to sit down with him to discuss how he came to be a knitting runner and the challenges he’s faced and overcome. Please enjoy and share widely.
:: can’t see the video? click here: http://youtu.be/FFBd4HoKw3c ::
David ran the marathon to raise funds for the free care and support programs provided by the New York City Chapter of the Alzheimer’s Association. You can donate to David’s team up until November 30th and the best part, Lion Brand will match your donations until David reaches his fundraising goal of $3500. He’s almost there – every dollar counts, so please give what you can.
Featured in the New York Times and around the world, David Babcock is the Guinness World Record holder for knitting the longest scarf (12 feet!) while running a marathon, which he did in Kansas City last October. Coupled with a great deal of skill and endurance, David credits his choice in using Lion Brand’s Hometown USA as a factor in his amazing accomplishment!
This November, David will run the NYC Marathon with over 125 “Athletes to End Alzheimer’s” to support the NYC Chapter of the Alzheimer’s Association’s programs and services for care and a cure. He’ll be knitting for the duration of the marathon run and Lion Brand is proud to announce its support! David will use his fingers like knitting needles to work with anywhere from 10 to 16 stitches (see below for his finger knitting tutorials), using Lion Brand yarn, of course!
Since its creation in 2009, the Alzheimer’s Association’s NYC Marathon teams have raised well over $2 million. The Chapter offers free support and education to the more than half a million New York City residents who either have Alzheimer’s or a related dementia or are caring for someone who does. For more information about Alzheimer’s or dementia, the Alzheimer’s Associations’ programs and services, how to get involved in events, or how to donate or volunteer, call the Chapter’s 24-Hour Helpline at 800-272-3900. Trained professional staff is always on hand to offer support and information.
We’re proud to support David in his mission for many reasons. Any time we can bring knitting (or the art of crochet) to the public, we’re so pleased to do so because crafting with yarn promotes health and wellness, something that Lion Brand deeply supports. We’re also happy to lend a hand for a good cause. More than 5 million Americans have Alzheimer’s and that number is expected to grow to as many as 16 million by 2050.
So let’s help David do his part – please make a donation.
Check back often for updates about the Knitting Runner and the NYC Marathon! We’ll be announcing opportunities for YOU to meet David this November and to learn finger knitting too.
Take advantage of this limited-time offer to stock up NOW on all the yarn you know you’ll need later …
Visit lionbrand.com now to get your favorite yarns for 50% off!
|The Zodiac Window Display at Lion Brand Yarn Studio, our flagship studio in NYC.|
We are creators. In our everyday lives, we prepare our own version of recipes for our families, plant colorful or edible gardens to fit our outdoor spaces, and of course knit, crochet and craft with yarn. We start with some basic components—a washable or exotic fiber in a range of heathers or brights that we couldn’t resist—and turn them into something completely our own.
With everything you make, you shine through.
From the colors you choose to the length of a scarf to the initials you embroidered on the baby blanket—the completely original way your knit or crochet creations unfold is how you share your own unique personality to the world.
In the coming year, we are going to celebrate your shining moments and share with you many ideas to customize and personalize everything you make so it perfectly suits the person you are making it for and in every way possible, you shine through in the finished piece.
Last week, Lion Brand Yarn Studio was featured on WFUV 90.7FM’s morning program, Cityscape. The segment explored the Studio as one of the many ways you can combat the cold and “cabin fever” during the winter months. Listen to our CEO, David Blumenthal and, our Studio Director, Gretchen Fancher discuss how Lion Brand has provided a fun, educational outlet for knitters, crocheters, and crafters alike.
Listen to the podcast here and then visit the Studio and start a new yarn project!
Lion Brand Yarn was featured in David Muir’s “Made In America” segment on ABC News!
Make your own mittens in honor of the U.S. Olympic team with our Heartland yarn, made here in the USA.
We’ve got the perfect colors too – check out Olympic Blue, Redwood and Acadia.